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U+- Bank has recently implemented Pega Customer Decision Hubâ„¢. As a first step, the bank went live with the contact center to improve customer engagement. Now, U+ Bank wants to extend its customer engagement through the web channel. As a decisioning architect, you have created the new set of actions, the corresponding treatments, enabled the web channel, and defined a new real-time container trigger in the Next-Best-Action Designer
What else do you configure for the new treatments to be present in the next-best-action recommendations?
U+ Bank presents various credit card offers to its customers on its website. The bank uses AI to prioritize the offers according to customer behavior. With the introduction of the Gold credit card offer, the offer click-through propensity decreased to 0.42.
What does the decrease in the propensity value most likely indicate?
U+ Bank has recently implemented Pega Customer Decision Hubâ„¢. As a first step, the bank went live with the contact center to improve customer engagement. Now, U+ Bank wants to extend its customer engagement through the web channel. As a decisioning architect, you have created the new set of actions, the corresponding treatments, and defined a new trigger in the Next-Best-Action Designer for the new web channel.
What else do you configure for the new treatments to be present in the next-best-action recommendations?
A mortgage company defines a new suppression policy to limit promotional emails for home loan offers. The policy is complete, but it must be applied to all to home loan actions. The implementation team must associate this policy with the appropriate business structure.
Where should the team associate the contact policy to apply it to home loan promotions?
U+- Bank uses Pega Customer Decision Hub'" for their one-to-one customer engagement. The bank now wants to change its offer prioritization to consider both business objectives and customer needs.
Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose Two)