Marketing-Cloud-Personalization Exam Dumps - Marketing Cloud Personalization Accredited Professional (AP-216)

In aserver-side campaignwithin Interaction Studio, business users can define:

Promoted Content (Answer C):

Content that should be prioritized or highlighted in recommendations or experiences.

Experience Rules (Answer D):

Rules governing the personalization logic, such as conditions for content display or user targeting.

User Attributes (Answer E):

Attributes that define user characteristics, enabling personalized interactions based on user profiles.

References:

Salesforce Interaction Studio Documentation - Campaign Management

In Marketing Cloud Personalization,Campaign Targeting Rulesare the key determinants of whether a web visitor qualifies to see a specific experience within a web campaign. These rules act as filters, evaluating visitor attributes, behavior, and context to decide which experience, if any, should be displayed.

Here's how Campaign Targeting Rules work:

Defining criteria:Marketers define specific criteria or conditions within the campaign setup. These criteria can include user attributes (demographics, location, loyalty status), behavioral data (past purchases, browsing history), or real-time context (device type, time of day).

Evaluating visitors:When a visitor arrives on the website, Marketing Cloud Personalization evaluates their profile and behavior against the defined targeting rules.

Delivering experiences:If a visitor meets the criteria of a specific rule, they are eligible to see the corresponding experience within the campaign. This could involve personalized content, targeted offers, or customized recommendations.

Marketing Cloud Personalization'smachine learning-powered algorithmsare referred to asEinstein Recipes.

They enable personalized recommendations and decisions by combining machine learning models with business logic.

Marketers can customize these recipes to optimize recommendations based on specific use cases.

References:

Salesforce Interaction Studio Documentation - Einstein Recipes

InInteraction Studio (IS), a web template is defined as:

A reusable framework that simplifies the creation of web campaigns.

Developers design web templates to include configurable elements such as layout, dynamic content rules, and styling, which marketers can use to personalize experiences without requiring extensive coding.

References:

Salesforce Interaction Studio Documentation - Web Templates

InSalesforce Marketing Cloud Personalization(formerly Interaction Studio), you can definepage typeswithin theWeb SDKconfiguration (evergage.init(...)). Apage typehelps the system determine how to classify a given page and what data to capture. Developers often addcustom attributeswithin these page type definitions to enrich the captured context.

Below are the two primary methods (from the listed options) where a developer can pass in or define attributes:

1. isMatch (Option A)

What It Is

isMatch is a function used to determine if a particularpage typedefinition applies to the current page (based on URL, DOM elements, or other logic). It returns a boolean (true or false) to indicate whether the page matches this definition.

Passing Attributes

Inside the isMatch function, developers canaddormodifyattributes to enrich thecontextobject. For example:

isMatch: function(context) {

// Check if page matches (e.g., URL pattern)

if (window.location.pathname.includes("/product/")) {

// Add custom attributes

context.addAttributes({

productCategory: "Shoes",

productType: "Sneakers"

});

return true;

}

return false;

}

This ensures that whenever this page type’s isMatch condition is true, certain attributes are set on the context.

Salesforce Reference

Salesforce Help:Web SDK Configuration GuideExplains how to set up page types, including using isMatch to define when a page type applies and how to add custom attributes.

2. onActionEvent (Option B)

What It Is

onActionEvent is a function within a page type definition thatfireswhenever anaction event(e.g., click event, impression event) is triggered. You can use this to capture more specific or dynamic data each time an action is recorded.

Passing Attributes

Within onActionEvent, you can also manipulate the event or context to setadditional attributes. For example:

onActionEvent: function(context, event) {

// For instance, if the user clicks a particular element:

if (event.action.name === "click") {

// Add or override attributes for this event

event.attributes = {

event.attributes,

clickedElementID: event.target.id

};

}

}

This approach is particularly useful for capturing data specific touser interactions(clicks, hovers, form submissions, etc.).

Salesforce Reference

Salesforce Help:Handling Action Events in the Web SDKDescribes how onActionEvent can be used to modify event data, including adding custom attributes.

TheUser Feedintegrates external system data into a user’s profile by leveraging identity attributes such as email or user ID. It enhances personalization by enriching user profiles with external data.

Reference: Salesforce Interaction Studio Data Integration Documentation – User Feed Overview.

Salesforce Marketing Cloud's SFTP (Simple File Transfer Protocol) is designed to securely transfer files between your system and Marketing Cloud. To optimize storage and security, files are retained for a specific period.

According to Salesforce documentation, files uploaded via SFTP are typically deleted after 30 days.This retention period is a standard setting and may vary based on specific configurations or agreements with Salesforce.

To confirm the exact retention period for your organization, it's recommended to:

Consult with your Salesforce Administrator:They can provide specific details about your organization's SFTP configuration and retention policies.

Review Salesforce Documentation:Refer to the official Salesforce Marketing Cloud documentation for the most up-to-date information on file retention policies and best practices.

By understanding the file retention policy, you can effectively manage your file transfers and ensure that your data is securely stored and accessed within the specified timeframe.

Theunified customer profileinInteraction Studioprovides:

A real-time, consolidated view of each individual visitor, customer, or user.

This profile is built from interactions across your website, marketing emails, and any integrated channels like mobile apps or physical stores.

It enables personalized marketing efforts based on detailed behavior and preferences.

References:

Salesforce Interaction Studio Documentation - Unified Customer Profile