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Marketing-Cloud-Personalization Exam Dumps - Marketing Cloud Personalization Accredited Professional Exam

Question # 4

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A.

A/B testing

B.

Rule based testing

C.

Time based testing

D.

Variation testing

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Question # 5

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

A.

Viewer

B.

Campaign editor

C.

Editor

D.

Campaign author

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Question # 6

What is the unified customer profile?

A.

A view of each visitor, customer, and user based on their behaviour on your website, with

marketing emails or, with any integrated channel

B.

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

C.

A unified view of all customer activity across, websites, web applications, mobile store, call center

D.

A profile view for administrators to see activity across all of the customer touch points

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Question # 7

Which scenario is a valid interaction studio use case?

A.

Recommendations in email which are personalised at send time

B.

Behavioural targeting with 3rd party audience data

C.

Recommendations in email which are personalized at open time

D.

Machine learning driven insights within a customer database

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Question # 8

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

A.

Exclusion

B.

Ingredient

C.

Variation

D.

Booster

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Question # 9

Which data feed integrates external system data into a user's profile leveraging identity attributes?

A.

Interaction Feed

B.

Catalog Feed

C.

User Feed

D.

Identity Feed

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Question # 10

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does

IS unify anonymous identifies?

A.

IS uses probability matching to determine if two or more profiles represent for user identity

B.

IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

C.

IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

D.

IS users third party software to match anonymous and knows identifies

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Question # 11

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

A.

External Email Campaign Events ETL

B.

Transaction ETL

C.

Product ETL

D.

Manual Segment ETL

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Question # 12

What are the two main functions of the Event API? (select 2)

A.

Capture user attributes and actions

B.

Process GDPR data or deletion requests

C.

Return campaign responses

D.

Bulk load external campaign data

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Question # 13

What are two types that real time interaction management helps marketers to personalize the customer

A.

Data Aggregation

B.

Data Storage

C.

Next best Action

D.

Orchestration

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Question # 14

What are the three types of ingredients available for a recipe?

A.

Catalog-based and Trending

B.

Recommendations

C.

Co-Occurrence

D.

Machine Learning

E.

Promotions

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Question # 15

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A.

Use a segment to setup a filter, then use the filter in campaign statistics

B.

Use a segment to set a global goal

C.

Use a segment to specify certain actions, which can be set as the goal for a campaign

D.

Use engagement compare functionality to see the differences in key metrics and behaviours

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Question # 16

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A.

Rule Based Testing

B.

Variation Testing

C.

A/B Testing

D.

Time Based Testing

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Question # 17

What are three areas a business user can apply custom catalog dimensions?

A.

Template filtering

B.

Segmentation

C.

Reporting

D.

Recipe exclusions and boosting

E.

Campaign targeting

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Question # 18

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

A.

25 filters and 25 goals

B.

Unlimited

C.

300 total between filters and goals

D.

64 total between filters and goals

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Question # 19

If you want to compare the completion of two objectives based on a filter, what report would you use?

A.

Visitor behaviour report

B.

Referring sources report

C.

Goal completion report

D.

Goal comparison report

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Question # 20

What is the best practice naming convention for attributes?

A.

UpperCamelCase

B.

Lower_snake_case

C.

Upper_snake_case

D.

lowerCamelCase

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Question # 21

A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A.

Rule-based targeting

B.

Open time email

C.

Surveys

D.

A/B testing

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Question # 22

What are the components of an interaction studio web campaign? [check]

A.

Email capture, homepage, and product requisite

B.

Experience, template, and content Zone

C.

Configured recipe, visitor profile, and content window

D.

Affinity, infobard and attribution window

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Question # 23

Which data feed integrates external system data into a user’s profile levargaing identity attributes?

A.

Identity feed

B.

Catalog Feed

C.

Interaction feed

D.

User Feed

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Question # 24

The Sitemap is implemented to manage which channel solution?

A.

Email

B.

Server-side

C.

Web

D.

Mobile

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Question # 25

Event API requests are made using what two content types (select 2)?

A.

CSV

B.

XML

C.

Form URL encoded

D.

JSON

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Question # 26

What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A.

Recipes

B.

Templates

C.

Audiences

D.

Campaigns

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Question # 27

How often is the Event Stream report refreshed?

A.

Every Day

B.

Every 15 Seconds

C.

Every 30 Minutes

D.

Every hour

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Question # 28

What are the two competitive advantages of interaction studio? [check]

A.

Monitors active time spent and true engagement

B.

Integrated content management system

C.

Managers Consent

D.

True Real-Time Decisioning

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Question # 29

What three components are defined by the developer in the Sitemap?

A.

Page Types

B.

Events

C.

Promotions

D.

Campaigns

E.

Content Zones

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Question # 30

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A.

Product ETL

B.

Transaction ETL

C.

Manual segment ETL

D.

External email campaign events ETL

Full Access
Question # 31

How does a marketer perform an A/B test in Web Campaigns?

A.

Create multiple events

B.

Create multiple web templates

C.

Create multiple web campaigns

D.

Create multiple experiences

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Question # 32

Which two successs metrics can a company achieve with IS their web channel?

A.

Increase in first time visitor

B.

Increase in conversion rate

C.

Increase in organic search ranking

D.

Increase in revenue

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Question # 33

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A.

Shadow catalog information

B.

User behaviors

C.

Statistical tracking of KPIs

D.

Employee performance

E.

Operational information

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