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Marketing-Cloud-Personalization Questions and Answers

Question # 1

What are the components of an interaction studio web campaign? [check]

Email capture, homepage, and product requisite

Experience, template, and content Zone

Configured recipe, visitor profile, and content window

Affinity, infobard and attribution window

Question # 2

How many total global goals and filters can you define for your dataset in IS?

64 total for both filters and goals

25 filers and 25 goals

Unlimited

300 total between filters and goals

Question # 3

What two features of interaction studio have functionality to perform an A/B testing?

Templates

Campaigns

Segments

Recipes

Answer:

A, B

Explanation:

Interaction Studio (now branded asMarketing Cloud Personalization) supportsA/B testingthrough specific features. Below is a detailed breakdown:

1. Campaigns

Campaignsin Interaction Studio are the central component for personalizing experiences and are inherently designed to support A/B testing. You can test different campaign variations (content, offers, or design) to understand what resonates best with your audience.

How to perform A/B Testing in Campaigns:

Navigate to theCampaignstab within Interaction Studio.

Create or select a campaign you wish to test.

Define multiple variants (A, B, etc.) by tweaking the content, layout, or rules for each.

Set up test parameters such as traffic distribution (e.g., 50% audience for A, 50% for B).

Launch the campaign and monitor performance through reports/metrics like click-through rate (CTR) and conversions.

Documentation Reference:Salesforce Documentation on Campaigns.

2. Templates

Templatesare pre-defined content structures in Interaction Studio used for personalized experiences. These templates also support A/B testing, allowing marketers to assess variations in presentation, design, or content to maximize impact.

How to perform A/B Testing in Templates:

Select or create a new template under theTemplatessection.

Customize template versions for A/B testing (e.g., variation in banners, headlines, or product placements).

Pair templates with a campaign to distribute the audience for testing.

Analyze test results and iterate based on performance metrics.

Documentation Reference:Salesforce Documentation on Templates.

Why Other Options Are Not Correct:

C. Segments:

Segments are used to define audience groups for targeting but do not inherently support A/B testing functionality. Segments are more about grouping audiences based on behaviors, demographics, or attributes rather than testing variations.

[Reference:Segments Overview., D. Recipes:, Recipes are algorithms for product or content recommendations. While they personalize based on predictive data, they are not explicitly designed for A/B testing., Reference:Recipes Overview., , , ]

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Marketing-Cloud-Personalization Engine Package

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Answer:

Explanation:

Answer:

Explanation:

Answer:

Explanation:

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