PCM Exam Dumps - Professional Certified Marketer

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Question # 17

In a distribution center, getting merchandise floor-ready means _____.

packaging merchandise that will be stored in the distribution center.

preparing merchandise to be placed on the selling floor.

sending merchandise from the unloading dock at which it was received to the loading dock for the truck going to the specific store.

going through the goods upon receipt to make sure they arrived undamaged and that the merchandise ordered was the merchandise received.

recording the receipt of merchandise as it arrives at a distribution center.

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Question # 18

_____ strategies are designed to increase demand by focusing on wholesalers, retailers, or salespeople.

Push

Pull

Macro

Informative

Relationship

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Question # 19

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyerâ€™s purchase decision.

Advertising

Direct marketing

Public relation

Sales promotion

Personal selling

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Question # 20

Which of the following is likely to be the most expensive supply chain system in an agrarian economy, if all levels of the supply chain are involved?

Retailer to consumer

Wholesaler to consumer

Manufacturer to consumer

Agent to consumer

Warehouser to consumer

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Question # 21

Which of the following is a key difference between B2B and B2C buying processes?

Unlike B2B, B2C buying requires formal orders from the buyer.

Unlike B2C, B2B buying decisions are made by families or individuals.

Unlike B2B, B2C buying process starts with need recognition.

Unlike B2C, B2B decisions do not require a great deal of consideration.

Unlike B2B, B2C has a relatively less formal alternative evaluation step.

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Question # 22

The person who first suggests buying the particular product or service is known as the _____.

influencer

seller

initiator

gatekeeper

decider

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Question # 23

Which of the following represents an ethical problem?

A manager refusing to grant leave to a subordinate who wants to watch a baseball game

A manager underselling his team's abilities to keep the client's expectations reasonable

A manager exaggerating current sales figures slightly to earn a bonus and promotion

A manager accepting responsibility for the mistakes made by his team

A manager admonishing an employee for making a mistake that jeopardized a project

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Question # 24

Venus Inc., an American firm, enters into the Chinese market in association with its local partner, Xy Inc. According to the terms of the contract, the firms agreed to share profits and control, and also pool resources. Moreover, the firms also agreed to share financial burdens as well. This scenario is an example of _____.

Direct exporting

Direct investment

Joint venture

Licensing

Franchising

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