March Special Sale Limited Time 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: scxmas70

PCM Exam Dumps - Professional Certified Marketer

Question # 4

Which of the following stages of a product life cycle attracts laggards?

A.

introduction

B.

growth

C.

maturity

D.

harvest

E.

decline

Full Access
Question # 5

Companies are legally required to

A.

conceal consumers' addresses and phone numbers when they share information.

B.

share information only with the sales department for follow-up.

C.

disclose their privacy practices to customers on an annual basis.

D.

refer to the company's code of ethics to determine what information can be released.

E.

obtain consumer information only through secondary sources.

Full Access
Question # 6

The _____ component of attitude reflects a person’s belief system, or what we believe to be true.

A.

behavioral

B.

affective

C.

perceptive

D.

physiological

E.

cognitive

Full Access
Question # 7

What is the net promoter score of a company that has 6,431 promoters and 2,801 passives in survey conducted of 12,000 customers?

A.

12.41%

B.

30.53%

C.

39.21%

D.

44%

E.

51.32%

Full Access
Question # 8

BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?

A.

XXX FILL ME IN XXX

B.

Reacquisition

C.

Retention

D.

Conversion

E.

Prospecting

Full Access
Question # 9

A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?

A.

Check whether the warranty issued by Ankam clearly specifies that certain parts are not covered by the warranty.

B.

Collect information on all malfunctions and check the list of malfunctioning parts against the warranty to verify if the complaint is true.

C.

Conduct tests of Ankam's products under various conditions and identify the conditions under which they break down.

D.

Interview each of the complainants to find out about their use of Ankam's products.

E.

Advise Ankam on the measures it could adopt until the investigation is complete.

Full Access
Question # 10

A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD’s, and sports gear to groceries. This is an example of the __________ carried by Target.

A.

breadth of product mix

B.

depth of product line

C.

breadth of product line

D.

versatility of product line

E.

depth of the product mix

Full Access
Question # 11

The major disadvantages of primary data collection are that:

A.

it can only be accessed through syndicated databases or unstructured data mines.

B.

it cannot be tailored to meet specific research needs.

C.

it takes more time to collect than secondary data and is more costly.

D.

it is too general to meet researcher's and manager's needs.

E.

all of these are disadvantages of primary research data.

Full Access
Question # 12

The three major phases of the marketing plan are _____.

A.

planning, implementation, and control

B.

introduction, growth, and decline

C.

leading, organizing, and controllling

D.

recession, depression, and recovery

E.

segmentation, targeting, and positioning

Full Access
Question # 13

Which of the following enables aligning personal goals along corporate goals?

A.

Flexible and subjective guidelines for governing transactions between employees and clients

B.

A system for punishing inappropriate behavior

C.

Rewarding employees who excel in meeting their KRAs

D.

Public recognition for employees who go out of their way to assist clients and bring new business

E.

Creating a list of best practices associated with fulfilling one's job role

Full Access
Question # 14

Snap, a manufacturer of cleaning supplies, sells its products through retailers like Peblle, a country-wide chain of discount stores in the U.S. At the end of a quarter, Snap takes into account the total purchases made by Peblle and offers a discount in the form of a rebate check. The pricing tactic used by Snap is termed as a(n) _____.

A.

slotting allowance

B.

cash discount

C.

seasonal discount

D.

trade allowance

E.

cumulative quantity discount

Full Access
Question # 15

MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.

A.

mined data

B.

panel data

C.

internal data

D.

syndicated data

E.

scanner data

Full Access
Question # 16

In an administered vertical marketing system,:

A.

there are contractual relationships between all parties.

B.

there is common ownership of goods.

C.

one member can directs the actions of another member.

D.

there are franchise relationships between channel members.

E.

there is no dominant member; all members have equal power.

Full Access
Question # 17

In a distribution center, getting merchandise floor-ready means _____.

A.

packaging merchandise that will be stored in the distribution center.

B.

preparing merchandise to be placed on the selling floor.

C.

sending merchandise from the unloading dock at which it was received to the loading dock for the truck going to the specific store.

D.

going through the goods upon receipt to make sure they arrived undamaged and that the merchandise ordered was the merchandise received.

E.

recording the receipt of merchandise as it arrives at a distribution center.

Full Access
Question # 18

_____ strategies are designed to increase demand by focusing on wholesalers, retailers, or salespeople.

A.

Push

B.

Pull

C.

Macro

D.

Informative

E.

Relationship

Full Access
Question # 19

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.

A.

Advertising

B.

Direct marketing

C.

Public relation

D.

Sales promotion

E.

Personal selling

Full Access
Question # 20

Which of the following is likely to be the most expensive supply chain system in an agrarian economy, if all levels of the supply chain are involved?

A.

Retailer to consumer

B.

Wholesaler to consumer

C.

Manufacturer to consumer

D.

Agent to consumer

E.

Warehouser to consumer

Full Access
Question # 21

Which of the following is a key difference between B2B and B2C buying processes?

A.

Unlike B2B, B2C buying requires formal orders from the buyer.

B.

Unlike B2C, B2B buying decisions are made by families or individuals.

C.

Unlike B2B, B2C buying process starts with need recognition.

D.

Unlike B2C, B2B decisions do not require a great deal of consideration.

E.

Unlike B2B, B2C has a relatively less formal alternative evaluation step.

Full Access
Question # 22

The person who first suggests buying the particular product or service is known as the _____.

A.

influencer

B.

seller

C.

initiator

D.

gatekeeper

E.

decider

Full Access
Question # 23

Which of the following represents an ethical problem?

A.

A manager refusing to grant leave to a subordinate who wants to watch a baseball game

B.

A manager underselling his team's abilities to keep the client's expectations reasonable

C.

A manager exaggerating current sales figures slightly to earn a bonus and promotion

D.

A manager accepting responsibility for the mistakes made by his team

E.

A manager admonishing an employee for making a mistake that jeopardized a project

Full Access
Question # 24

Venus Inc., an American firm, enters into the Chinese market in association with its local partner, Xy Inc. According to the terms of the contract, the firms agreed to share profits and control, and also pool resources. Moreover, the firms also agreed to share financial burdens as well. This scenario is an example of _____.

A.

Direct exporting

B.

Direct investment

C.

Joint venture

D.

Licensing

E.

Franchising

Full Access
Question # 25

_____ survey type has questions that are open ended and allow respondents to answer in their own words.

A.

Structured

B.

In-depth

C.

Focus

D.

Unstructured

E.

Panel

Full Access
Question # 26

_____ are small, full-line discount stores that offer a limited merchandise assortment at very low prices.

A.

Category specialists

B.

Specialty stores

C.

Extreme value retailers

D.

Supermarkets

E.

Department stores

Full Access
Question # 27

According to the STP process, once a firm establishes overall strategies, it must

A.

decide on segmentation methods.

B.

evaluate segmentation methods.

C.

select target markets.

D.

develop positioning strategies.

E.

identify positioning strategies.

Full Access
Question # 28

In the marketing communication process, the sender works with a creative department, either an in-house marketing department or an external agency, who receives the information and transforms it for use. Here, the creative department is the _____.

A.

encoder

B.

decoder

C.

transmitter

D.

channel

E.

receiver

Full Access
Question # 29

In Travnia, an industrial country, the government controls most of the utilities, including power and water supply. The bottled-water market, however, has four major players: Balk, Pentl, Valr, and Tidum. Each of the companies markets its product using a distinct branding strategy. In an attempt to gain a larger market share, Pentl reduces the price of its products by 10%. It expects to make up for the lost revenue from an increase in sales. Which of the following is true of this scenario?

A.

The government's control of most of the utilities including power and water supply represents monopolistic competition.

B.

The power supply industry in Travnia is oligopolistic in nature.

C.

The competition in the bottled-water industry represents pure competition.

D.

Pentl's current pricing strategy can be termed as predatory pricing.

E.

A price war would erupt if the other firms reduced prices, too, and forced Pentl to reduce prices further.

Full Access
Question # 30

In a(n) _____ search for information , a buyer examines his or her own memory and knowledge about a product or service, gathered through past experiences.

A.

external

B.

perceived

C.

informed

D.

generic

E.

internal

Full Access
Question # 31

The second stage of the AIDA model is _____.

A.

Intention

B.

Interest

C.

Introduction

D.

IMC

E.

Insistence

Full Access
Question # 32

Which of the following is true of personal ethics?

A.

People stop growing in their understanding of ethical behavior once they become adults.

B.

A person's genes, cultural background, and upbringing have no influence on ethical understanding.

C.

Different people view complex situations differently based on their own ethical understandings.

D.

People act unethically on their own accord without any external influences.

E.

Business and marketing ethics have an overbearing influence on personal ethics.

Full Access
Question # 33

The management team at Green Meadows Inc. is debating expanding its corporate social responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on CSR activities does not profit the firm in any way. In his opinion, the money could be better invested in other activities, especially as the market is seeing some volatility. Paolo, however, says that investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the following, if true, weakens Greg's argument?

A.

The firm has an assured customer base for its products as it is the only supplier in the market.

B.

The country in which Green Meadows operates has recently introduced stricter regulations about the import of raw materials.

C.

The firm has many competitors who sell similar products at similar prices.

D.

The firm's B2B division is much larger and more profitable than its B2C division.

E.

Most of the firm's customers are long-time customers who have been loyal to the firm for many years.

Full Access
Question # 34

When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.

A.

economic changes in the market

B.

its production processes

C.

its reputation in the market

D.

its products

E.

its management team

Full Access
Question # 35

Romelia, an online cosmetics store, relies on traffic generated by Internet searches to sell its products. Romelia was one of the very first online stores to sell cosmetics and hence had the advantage of showing up on the first page of a search for ""Online cosmetics U.S."" An increase in the number of online retailers has pushed Romelia's website to the fourth search page. Instead of arriving at a website and then looking for a product, customers search for a product directly on an Internet search engine. What should Romelia change to improve the hits on its website?

A.

Romelia should increase the number of pages on its website.

B.

Romelia should analyze the click paths of the customers who purchase products on its site.

C.

Romelia must work to decrease the conversion rates on its site.

D.

Romelia can use keyword analysis to determine the keywords its customers use.

E.

Romelia can work to increase the bounce rates on its website.

Full Access
Question # 36

Why do companies offer seasonal discounts to customers?

A.

To get customers to buy higher-margin products that team up nicely with the discounted product

B.

To reduce the use of coupons and rebates during of-peak seasons

C.

To encourage customers to try out new products that they would otherwise never purchase

D.

To increase the sales of a product that was initially overpriced and rejected by customers

E.

To increase the demand for a product at a time when consumers are less likely to buy or use the product

Full Access
Question # 37

Organizational buying criteria refer to

A.

the restrictions placed on potential solutions to a problem in a purchase decision.

B.

the specific qualifications of a potential customer based upon past performance, reliability, and consistency regarding the purchase of an organization’s offerings.

C.

the subjective attributes of the supplier’s products and services and the capabilities of the supplier itself.

D.

the objective attributes of the supplier’s products and services and the capabilities of the supplier itself.

E.

the factors that an ultimate consumer would consider that represent both the objective attributes of a brand and the subjective ones to compare different products and brands.

Full Access
Question # 38

_____ is a method of prospecting in which salespeople telephone or go to see potential customers without appointments.

A.

E-selling

B.

Direct selling

C.

Macro selling

D.

Relationship selling

E.

Cold calling

Full Access
Question # 39

Blogs provide companies with the opportunity to

A.

transfer control to the customer.

B.

enable customers to experience services.

C.

educate and engage their customers.

D.

excite their customers.

E.

enable customers to experience the product.

Full Access
Question # 40

Which of the following is true of postpurchase cognitive dissonance?

A.

It is likely for products that work as intended.

B.

It is not likely for products that are widely available.

C.

It is likely for products that are associated with low levels of risk.

D.

It is likely for products that are frequently purchased.

E.

It is likely for expensive products.

Full Access
Question # 41

Which of the following combinations is used to determine the equity of a brand?

A.

Brand awareness, perceived value, brand associations, and brand loyalty

B.

Brand extension, depth, breadth, and product mix

C.

Co-branding, customer value, and product line

D.

Brand dilution, marketing strategy, labeling strategy, and branding strategy

E.

Brand association, packaging, line extension, and associated services

Full Access
Question # 42

Services are:

A.

physical objects sold in exchange for value.

B.

intangible customer benefits that cannot be separated from the producer.

C.

the concepts and thoughts about ideas or causes.

D.

the benefits organizations receive in exchange for selling products.

E.

the concepts and philosophies that go into creating a good.

Full Access
Question # 43

_____ retailers offer an inconsistent assortment of brand name merchandise at a significant discount from the manufacturer’s suggested retail price (MSRP).

A.

Limited-line

B.

Off-price

C.

Hypermarket

D.

Convenience

E.

Extreme value

Full Access
Question # 44

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

A.

Have you used the services of Horpine Analytics?

B.

What are companies that you depend on for your business needs?

C.

What companies do you think of first when you hear the phrase market analysis?

D.

When was the last time you used an analytics tool?

E.

What is the likelihood of recommending Horpine Analytics to others?

Full Access
Question # 45

Maynard Inc., a grocery chain, introduced a new system where customers could shop for groceries while travelling on public transportation. Using their smartphones and screens located on buses and trains, customers were able to order groceries and save time. The groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the _____ component of the marketing mix.

A.

positioning

B.

price

C.

promotion

D.

product

E.

place

Full Access
Question # 46

Which of the following is considered the second "E" in 4E framework?

A.

Educate the customer

B.

Experience the product

C.

Excite the customer

D.

Engage the customer

E.

Experience the service

Full Access
Question # 47

Which of the following is true of a strategic alliance?

A.

It involves investing in the partner firm.

B.

It involves sharing financial burdens.

C.

It enables a partner firm to use the brand image of another.

D.

It involves only B2B selling.

E.

The firms involved do not engage in equity partnerships.

Full Access