MCE-Dev-201 Exam Dumps - Salesforce Certified Marketing Cloud Engagement Developer

To determine if a specific text string exists in a tab-delimited list of values, the BuildRowSetFromString AMPscript function is the most appropriate. This function splits the string into a rowset, making it easier to search for the specific text.

BuildRowSetFromString Function: This function converts a delimited string into a rowset, which can then be iterated over or searched using other AMPscript functions.

SET @values = "val1\tval2\tval3" SET @rowset = BuildRowSetFromString(@values, "\t") SET @rowCount = RowCount(@rowset) SET @found = "false" FOR @i = 1 TO @rowCount DO SET @row = Row(@rowset, @i) SET @value = Field(@row, 1) IF @value == "specificText" THEN SET @found = "true" /* exit the loop if found */ BREAK ENDIF NEXT @i

Salesforce AMPscript Function Reference

The purpose of the IF statement in the AMPscript code is to check if any rows are returned by the LookupRows function. If rows are returned, it retrieves the image field from the data extension and sets the image source accordingly. If no rows are returned, it defaults to using a standard image.

Salesforce AMPscript LookupRows Function

Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.

Salesforce Content Builder API

When using the REST Authorization Service to obtain an OAuth access token, the standard method to include this token in subsequent API requests is by adding it to the Authorization header with the Bearer scheme.

Correct Method: Authorization: Bearer YOUR_ACCESS_TOKEN

This format is a standard practice for OAuth 2.0 token usage.

Salesforce Authentication and Access Tokens

To control the rendering of unique and default content based on the presence of subscriber data in a related data extension, the best practice is to use the RowCount function and an IF statement:

%%[ VAR @rowCount SET @rowCount = RowCount(LookupRows("RelatedDataExtension", "SubscriberKey", _subscriberKey)) IF @rowCount > 0 THEN /* Render unique content */ ELSE /* Render default content */ ENDIF ]%%

This approach checks if there are any rows in the related data extension for the subscriber and conditionally renders the appropriate content.

In AMPscript, comments can be added within a code block using the /* comment */ syntax. This allows developers to include notes or explanations without affecting the execution of the script.

Example:

ampscript

Copy code

%%[ /* This is a comment */ SET @var = "value" ]%%

Salesforce AMPscript Syntax Guide

The Sent data view contains records of all emails that have been sent, including details such as JobID, EventDate, and other relevant information. To gather the required information about emails deployed in the last seven days, the Sent data view should be used.

Query Example:

SELECT JobID, EventDate, COUNT(*) as SentCount FROM _Sent WHERE EventDate >= DATEADD(day, -7, GETDATE()) GROUP BY JobID, EventDate

Salesforce Data Views

To configure a data extension to store data for six months, you should update the data extension configuration to include data retention settings.

Data Retention Settings: You can configure data retention directly within the data extension settings in Email Studio to specify how long data should be retained. This ensures that data older than the specified period is automatically deleted.

Go to Email Studio -> Subscribers -> Data Extensions.

Select the data extension you want to configure.

Click on "Properties".

Under "Data Retention", set the retention period to six months and define the retention settings accordingly.

Salesforce Data Extension Retention Settings