MCE-Dev-201 Exam Dumps - Salesforce Certified Marketing Cloud Engagement Developer

The Contact Delete feature can be used within an Enterprise 2.0 account from the Parent account (B). This ensures centralized management and compliance with organizational data governance policies.

A Contact can be reintroduced into the system only after the deletion is fully complete. The Contact Delete process in Salesforce Marketing Cloud is designed to ensure that all references and data associated with the contact are thoroughly removed. Reintroducing the contact before the process is fully complete would disrupt this cleanup process and potentially lead to data integrity issues.

The RaiseError AMPscript function can be configured to log the source of the error (C). This functionality is useful for error handling and debugging, allowing administrators to identify the cause of an issue and take appropriate action.

In Marketing Cloud, the Contact Key should be represented as a Text data type, even if it is a numeric value. This is because using the Text data type avoids issues related to numeric value formatting and allows for greater flexibility in handling the values.

Salesforce Contact Builder Best Practices

To get a list of subscribers who were sent an email within the past 12 months, you should query the Job and Sent data views. These data views contain detailed information about email sends and can be used to filter subscribers based on the send date.

SQL Query Example:

SELECT s.SubscriberKey FROM _Sent s JOIN _Job j ON s.JobID = j.JobID WHERE j.SendDate >= DATEADD(month, -12, GETDATE())

Salesforce Data Views

The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.

Salesforce Event Notification Service

To include Server-Side JavaScript (SSJS) in an email message, you need to use the <script> tag with the runat="server" attribute. This ensures that the script runs on the server side before the email is sent.

<script runat=server></script>: This is a valid way to include SSJS in an email. It specifies that the enclosed code should be executed on the server.

<script runat="server"> Platform.Load("Core","1"); var rows = Platform.Function.LookupRows("DataExtensionName", "EmailAddress", "example@example.com"); </script>

Salesforce SSJS Documentation

<script runat=server language=javascript></script>: This is another valid syntax. It specifies that the code within the script tag is JavaScript and should run on the server.

<script runat="server" language="javascript"> Platform.Load("Core","1"); var rows = Platform.Function.LookupRows("DataExtensionName", "EmailAddress", "example@example.com"); </script>

To ensure the expiration date on a coupon is the last day of the month, the developer should find the first day of the next month and subtract one day (A). This approach guarantees that the expiration date is set to the last day of the current month.

Example AMPscript:

SET @firstDayNextMonth = DateAdd(DatePart(Now(), "MM"), 1, "M") SET @lastDayCurrentMonth = DateAdd(@firstDayNextMonth, -1, "D")