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MB-260 Exam Dumps - Microsoft Customer Data Platform Specialist

Question # 4

You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.

Which validation is necessary to satisfy the sales team’s requirement?

A.

Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.

B.

Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.

C.

Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales

D.

Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.

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Question # 5

The marketing team is working on a campaign to email cou

You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.

Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Question # 6

Your organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You loaded eCommerce profiles to Dynamics 365 Customer Insights. The table contains a iastupdated field that is loaded as a text field instead of a date field.

You need to fix the column format.

Which two actions should you perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

In Power Query, edit the queries dialog, and select the lastupdated column, select the Transform tab, change Data Type to Date, and select Save

B.

In Dynamics 365 Customer Insights, select and edit the eCommerce profiles data source to open the Power Query • Edit queries dialog.

C.

In Dynamics 365 Customer Insights, select and edit eCommerce profiles' data source, select the lastupdated column, select the Transform tab to change Data Type to Date, and select Save

D.

In Dynamics 365 Customer Insights, select and edit the eCommerce profiles table to open the Power Query • Edit queries dialog.

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Question # 7

You are implementing Microsoft Dynamics 365 Customer Insights as the company's Customer Data Platform. You set up the data sources and start the unification process.

You need to identify the primary table within the Matching conditions page.

Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A.

Choose the table that has several attributes in common with other tables.

B.

Choose the table that has the most related tables.

C.

Choose the Dynamics 365 contact table when this is available as the data source.

D.

Choose the table with the most complete and reliable profile data about your customers.

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Question # 8

You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment.

Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

Data source credentials can be copied from an existing environment to a new production environment.

B.

You must log out of one environment to access new environments that are on the same tenant.

C.

When you create a new production environment, you can choose to copy the configuration from an existing environment.

D.

You can select the Environment control in the upper-right corner of the page to change environments.

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Question # 9

You have data that needs to be loaded from Microsoft Dataverse into an instance of Microsoft Dynamics 365 Customer Insights.

You need to create a data source that connects to a Dataverse-managed data lake.

Which three statements do you need to be aware of when creating the connection?

NOTE: Each correct selection is worth one point.

A.

You can select additional Dataverse tables for synchronization after the data source is created.

B.

Any user account with read permissions on Dataverse tables can be used to select tables for synchronization.

C.

The table count for the data source will stay at zero (0) until all selected tables are synchronized.

D.

Multiple Dynamics 365 Customer Insights data sources can simultaneously use the same Dataverse managed data lake.

E.

You must create a new data source if you need to connect to a different Dataverse managed data lake later.

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Question # 10

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

You are a Customer Data Platform Specialist. Your company’s information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.

What should you do?

Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Click “Next” and your data is now ready for unification.

Does this meet the goal?

A.

Yes

B.

No

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Question # 11

Your organization is implementing Microsoft Dynamics 365 Customer Insights. You want to make sure that you address duplicate records in your source data.

You need to define the deduplication rules to select which duplicate record should be kept.

Which three options should you select? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A.

First imported

B.

Most filled

C.

Importance

D.

Least recent

E.

Most recent

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Question # 12

Your data analytics team wants to create a custom machine learning model to predict whether a customer will purchase a particular product.

You need to explain what is required for integrating a custom model with Microsoft Dynamics 36S Customer Insights. Which two requirements should you tell them? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A.

You need Owner or User Access Administrator permissions to the Microsoft Azure Machine Learning Workspace to use batch pipelines.

B.

You need a Microsoft Azure Data Lake Gen2 storage account associated with the Azure Machine Learning Studio instance.

C.

You need a model that returns at least one numeric output parameter for Dynamics 365 Customer Insights to implement predictions.

D.

You can only deploy and manage the model through the Dynamics 365 Customer Insights admin user interface.

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Question # 13

You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.

Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

Output data store path

B.

Output data store parameter name

C.

Web service that contains your model

D.

Entity name

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Question # 14

You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.

While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.

Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

The specific activity relationship path(s).

B.

The number of days since the last order line

C.

The credit card or any specific attributes recorded at the order line

D.

The number of order lines

E.

The value of the order line

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Question # 15

As a Customer Data Platform Specialist, you set up audience insights as the new Customer Data Platform.

The product owner wants you to make sure that data sources are refreshed daily.

Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Question # 16

You are a Customer Data Platform Specialist.

One of the marketing users asked you to create two lists:

  • All customers that live in Paris, France
  • All customers that have made more than ten online purchases

You decide to create these lists as quick segments.

Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

Measures

B.

Enrichments

C.

Intelligence

D.

Profiles

E.

Data entities

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Question # 17

You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse.

Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it?

A.

Contacts control

B.

Intelligence control

C.

Customer details control

D.

Enrichments control

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Question # 18

You are a Customer Data Platform Specialist. Audience insights users state that they are not able to quickly find details on specific customers while searching customer profiles. You explain the index and search capabilities within audience insights.

Which two statements are correct about configuring and using search and filter index capabilities? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

You can add up to 25 custom fields to index and configure filtering for each one of the fields as an administrator.

B.

The only fields that are available for indexing are the ones that exist in the customer profile that you created during the data unification process.

C.

You can only add a filter for a specific field from the search and filter index page in audience insights.

D.

Users with a contributor role can add fields on the search and filter index page in audience insights and configure how many filtered records to show.

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Question # 19

Your manager asked you to evaluate the use of suggested segments for marketing campaigns.

You need to tell your manager what kinds of segments can be suggested based on the current Dynamics 365 Customer Insights configuration.

Which two types of segments can be suggested? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A.

Customers who have generated the most revenue from ticket sales

B.

Customers who have the lowest average customer satisfaction scores.

C.

Customers who have made the most recent purchases.

D.

Customers who have the highest total spend per customer.

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Question # 20

Your manager asks you to delete all custom deduplications rules and create new ones for each regional data source. Customer records are considered duplicates if they contain:

1. Close match on first name,

2. Same last name.

3. Same street address, and

4. Same postal code

You need to complete the configuration of the deduplication matching conditions.

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Question # 21

You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.

Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Question # 22

The marketing team wants to invite cycling club customers to a new product launch webinar.

You need to ensure all necessary data is available to create a segment to target the appropriate customers.

What should you do?

A.

Enable data profiling for the attributes of the QubMember table.

B.

Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.

C.

Create a new Azure Data Lake data source and add the SurveyResponse table.

D.

Edit the existing Azure Data Lake data source and add the SurveyResponse table.

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Question # 23

You are a Customer Data Platform Specialist. You want to add data sources that connect to data in the organization’s Azure Data Lake. You need to enable data profiling for the entity within the data source while creating it.

Which three actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Question # 24

You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.

You need to make sure the new environment is operational and satisfies all relevant requirements.

Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

Enter credentials for the data source that contains sales CRM contacts.

B.

Remove export destinations and disable scheduled refreshes.

C.

Recreate the data source that contains EcommerceCustomer.

D.

Recreate the data source that contains sales CRM contacts.

E.

Add role assignments to grant access to marketing team members.

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Question # 25

You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.

Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A.

In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.

B.

Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.

C.

In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.

D.

Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.

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Question # 26

You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.

Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Question # 27

The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.

What should you do first?

A.

Separate the fields in the merged FuttName field and create new fields for first name and last name.

B.

Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables

C.

Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.

D.

Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.

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