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Marketing-Cloud-Consultant Exam Dumps - Salesforce Certified Marketing Cloud Consultant Exam (SP23)

Question # 4

A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.

Which two questions should be asked for further discovery?

Choose 2 answers

A.

Does their License include time Large Extensions feature?

B.

How many API calls are expected to be made at the ask hourly rate?

C.

What time of day are the API calls made?

D.

Why do they require 10 years’ historical data in Marketing Cloud?

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Question # 5

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

A.

Use Automation Studio and Salesforce sends with campaign as an audience.

B.

Use Automation Studio to prepare personalization data and initiate journey.

C.

Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

D.

Use send from Salesforce CRM and Salesforce report to prepare personalization data.

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Question # 6

Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails.

What solution should they use?

A.

List model and Groups in Single Send Journeys.

B.

Attribute group in Contact Builder for segmentation.

C.

Relational data extensions with primary keys to match subscribers with their data

D.

Data Extension Entry Source in journey Builder with a filter

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Question # 7

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.

What should be recommended?

A.

Create a new business unit for the new brand.

B.

Request a second SAP for the existing business unit.

C.

Request a Private Domain to be added to the existing business unit.

D.

Implement a new SSL Certificate for the new brand.

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Question # 8

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.

What tool should be used to parse and display the response within the email?

A.

Node.JS

B.

Apex

C.

SSJS

D.

GTL

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Question # 9

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.

What processes should they utilize to ensure a timely delivery across email and SMS?

A.

Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

B.

Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C.

Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

D.

Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

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Question # 10

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?

A.

Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

B.

Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

C.

Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

D.

Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

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Question # 11

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.

Which configuration should be utilized for the API user created in Marketing Cloud?

A.

API User checkbox is selected, no roles are assigned to user.

B.

API User checkbox is selected

Administrator & Marketing Cloud Administrator roles are applied.

C.

API User checkbox is deselected, Marketing Cloud Viewer role is applied.

D.

API User checkbox is deselected, all available roles are assigned to user.

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Question # 12

Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.

What would a consultant recommend?

A.

Send Logs

B.

Tracking Extracts

C.

Contact History

D.

_Send Data Views

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Question # 13

Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.

Which solution should capture the new subscribers?

A.

Smart Capture form on website

B.

Salesforce Triggered Sends

C.

File import to data extension

D.

Batch file dropped to SFTP

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Question # 14

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

A.

Configure Contact Builder to automatically generate a unique subscriber key.

B.

Define the subscriber key as a unique value that does not relate to a specific channel.

C.

Regularly merge duplicate contacts to keep tracking data accurately.

D.

When using an external database of record, utilize that system's identifier as the contact key.

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Question # 15

Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.

What product should be recommended?

A.

Audience Studio

B.

Web Analytics Connector

C.

Data Studio

D.

Google Analytics 360

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Question # 16

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.

Which design should a consultant recommend for segmentation?

A.

Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.

B.

Establish data relationships and create Data Filters for the marketer to modify.

C.

Create SQL Query Activities for the marketer to modify.

D.

Link the data extensions in an Attribute Group.

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Question # 17

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.

Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A.

Journey Builder Decision Splits provide a method to access data of Tokenized data natively.

B.

Personalization Strings still allow PII to be displayed within an email.

C.

Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

D.

Tokenized Sending should be combined with field-level data encryption for additional security.

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Question # 18

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.

Which activity Is required in the automation?

A.

Report Definition Activity

B.

SendLog Extract

C.

Data Extract Activity

D.

SQL Query Activity

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Question # 19

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database

What should they implement?

A.

All Subscribers, since these are synchronized in real time

B.

Import from Salesforce Report in Automation Studio

C.

Event Data from the Entry Event in Journey Builder

D.

Synchronized Data Extensions with a filter

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Question # 20

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.

Which solution should they use?

A.

Triggered Send Definition

B.

Transactional Messaging API

C.

Multi-Step journey with an API Event entry source

D.

Single Send journey with an API Event entry source

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Question # 21

Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.

Which configuration setting should the consultant recommend'

A.

Reply Mail Management

B.

Private Domains

C.

Sender Authentication Package

D.

Custom Delivery Profiles

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Question # 22

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.

Which two questions should their IT team be asked?

Choose 2 answers

A.

Can they provide access for Marketing Cloud to update the DNS records?

B.

Does their company allow delegation of subdomains to third parties?

C.

Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

D.

Are they able to modify their domain configuration's DNS entries?

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Question # 23

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.

Which three considerations should be made before implementing MobileConnect?

Choose 3 answers

A.

Long and Short Codes are not available for all countries.

B.

NTO would be charged by mobile operators directly for messages.

C.

Inbound messaging only works with local Long or Short Codes.

D.

Not all countries are supported by MobileConnect.

E.

Opting in for messages can only be done via inbound message.

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Question # 24

Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.

What end-to-end process should deliver this efficiently?

A.

Scheduled Automation > File Transfer > Import > Series of Query Activities

B.

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

C.

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

D.

Triggered Automation> Import > Data Extension Extract > Marketing Journey

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Question # 25

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

A.

Event Notification Service

B.

Platform Events API

C.

Data View Export with every send

D.

Data Retrieves on the Send Object

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Question # 26

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.

What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A.

Journey Data

B.

Salesforce Data

C.

Contact Data

D.

Entry Data

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Question # 27

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

A.

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

B.

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

C.

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

D.

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

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Question # 28

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.

Which Data View could they use to achieve this?

A.

_ListSubscribers

B.

_Subscribers

C.

_PublicationSubscriber

D.

_EnterpriseAttribute

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Question # 29

A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.

Which order of Automation Studio activities should be recommended?

A.

Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query

B.

SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

C.

Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

D.

Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

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Question # 30

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.

What recommendation would a consultant provide on the architecture to fulfill this requirement?

A.

Implement two separate Marketing Cloud instances.

B.

Ensure test sends are done from data extensions with attribute 'Is Testing1.

C.

Create one or more additional business units for testing.

D.

Use Subscriber Filter per business unit to filter production from test data.

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Question # 31

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

A.

A Transactional Journey with the Not Sent Notification activity included

B.

A Datorama instance to ingest their data

C.

An external system to receive and confirm callback and subscriptions

D.

An Interaction Studio instance to ingest their data

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Question # 32

A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.

Which two data views would they use to achieve this?

Choose 2 answers

A.

_Complaint

B.

_Subscribers

C.

_Unsubscribe

D.

_BusinessUnitUnsubscribes

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Question # 33

Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.

Which integration should allow NTO to select an audience of these subscribers'

A.

Behavioral Triggers

B.

Advertising Studio

C.

Markating Coud Customar Data Platform

D.

Contact Builder Attribute Groups

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Question # 34

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.

What solution should they use?

A.

Automation Studio and Interaction Builder

B.

Journey Builder

C.

Automation Studio

D.

Automation Studio and Journey Builder

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Question # 35

Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.

NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.

Which solution ts appropriate in this situation?

A.

Split the existing activities into two separate automations.

B.

Implement a Wait Activity to wait until the data extension is populated with records.

C.

Place a Verification Activity between the import and SQL Query activity.

D.

Write a custom SSJS script to

E.

validate the row count of the staging data extension and send a notification email.

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Question # 36

Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.

Which field name should be included in the report in addition to email address?

A.

Individual ID

B.

Contact ID

C.

CampaignMember ID

D.

External ID

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Question # 37

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.

What approach should be recommended?

A.

A new Sender Authentication Package should be used for NTO.

B.

A Private Domain should be applied to the parent business unit.

C.

A Private Domain should be applied to the child business unit.

D.

A Sender Authentication Package should be used for CloudKicks.

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Question # 38

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

Which activities would Marketing Cloud use to automate this campaign?

A.

Refresh Mobile Filtered List and Outbound Send

B.

Import Mobile Contacts and Outbound Send

C.

Refresh Mobile Filtered List and Send SMS

D.

Import Mobile Contacts and Send SMS

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Question # 39

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.

Which two options would meet these requirements?

Choose 2 answers

A.

Scheduled Automation

B.

File Drop Automation

C.

SQL Query

D.

Decision Split

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Question # 40

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.

What should a consultant recommend?

A.

Use the WSProxy via SSJS to deploy the email after capturing form data.

B.

Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

C.

Use a Send Email activity in Automation Studio to run hourly and deploy emails.

D.

Use a Triggered Send Data Extension to capture form data and deploy the email.

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Question # 41

Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.

Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?

Choose 3 Answers

A.

Building simple segmented campaigns without SQL queries

B.

Designing decision logic via an ... user interface.

C.

Setting behavior-based goals

D.

Processing zipped encrypt

ed files containing subscriber data

E.

Creating customer segments from multiple data extensions

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Question # 42

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.

How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A.

Enable the package for all business units in the Marketing Cloud account.

B.

Create a separate installed package for each individual web form.

C.

Instruct the web team to store the client ID and secret in the client-side code.

D.

Ensure the package scope includes Read and Write permissions for data extensions.

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