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Marketing-Cloud-Consultant Engine Package

Marketing-Cloud-Consultant Testing Engine (Downloadable)
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Update date : 08-Jun-2023
QA: 151
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Updated : 08-Jun-2023
QA : 151
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Marketing-Cloud-Consultant PDF Package

Marketing-Cloud-Consultant PDF Exam (Downloadable)
Latest 2023 Syllabus Topics Included
Updated : 08-Jun-2023
QA : 151
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Marketing-Cloud-Consultant Questions and Answers

Question # 1

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.

Which two actions could they take to optimize Journey performance? (Choose 2 answers)


Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.


Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.


Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.


Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Question # 2

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.

Which two MobileConnect templates should be used to send the SMS message and capture the responses?


Text Response


Info Capture




Data Capture

Question # 3

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause?

Choose 2 answers


Synchronized Data Sources only push data every 15 minutes


ContactID was used as Subscriber Key


Email Address was used as Subscriber Key


Individual Level Tracking was not selected in Marketing Cloud Configuration

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