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Marketing-Cloud-Consultant PDF Package

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QA : 160 Answers With In-Depth Explanation
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Marketing-Cloud-Consultant Question and answers Include

Total Questions: 160 Q&A's
Single Choice: 129 Q&A's
Multiple Choice: 31 Q&A's

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Marketing-Cloud-Consultant Questions and Answers

Question # 1

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database

What should they implement?

A.

All Subscribers, since these are synchronized in real time

B.

Import from Salesforce Report in Automation Studio

C.

Event Data from the Entry Event in Journey Builder

D.

Synchronized Data Extensions with a filter

Question # 2

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.

Which activity Is required in the automation?

A.

Report Definition Activity

B.

SendLog Extract

C.

Data Extract Activity

D.

SQL Query Activity

Question # 3

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.

Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A.

Journey Builder Decision Splits provide a method to access data of Tokenized data natively.

B.

Personalization Strings still allow PII to be displayed within an email.

C.

Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

D.

Tokenized Sending should be combined with field-level data encryption for additional security.

View More Marketing-Cloud-Consultant Questions

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