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  4. Customer-Data-Platform - Salesforce Customer Data Platform (CDP) Exam (SP23)

Customer-Data-Platform Exam Dumps - Salesforce Customer Data Platform (CDP) Exam (SP23)

Question # 4

How can Customer Data Platform help marketers?

A.

Create a first-party data strategy that is not dependent on third party data

B.

Ingest and unify data from anywhere to reconcile customer identity

C.

Create cross channel marketing messages across Email, SMS, Push and other channel

D.

Manage social media data including interactions across all major social platforms

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Question # 5

Where are activated segments found in Marketing Cloud?

A.

Filtered Data Extensions

B.

Standard Data Extension

C.

Shared Data Extension

D.

Salesforce Data Extensions

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Question # 6

Which data model defines the complete set of experiences that customers go through when

interacting with a company?

A.

Party Data Model

B.

Journey Data Model

C.

Engagement Data Model

D.

Case Data Model

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Question # 7

What is the maximum limit of the number of records for Full Refresh Extract Method?

A.

10 million

B.

40 million

C.

50 million

D.

No hard limit

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Question # 8

Which operator can be used to check if an attribute value in blank?

A.

Is Not Null

B.

Has No Value

C.

Is Null

D.

Is Empty

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Question # 9

What are the three available data related APIs in CDP?

A.

Transactional API

B.

Profile API

C.

Unified Profile API

D.

Data Query API

E.

Calculated Insights API

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Question # 10

What are two options to stop a segment from publishing to an activation if it is no longer needed?

A.

Skip

B.

Delete

C.

Unpublish

D.

Disable

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Question # 11

How can the records in a Data Stream object be updated?

A.

Using API

B.

Using Data Explorer

C.

Using the edit Data Stream feature

D.

Using a new source file

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Question # 12

Which two options are available for automated batch publish and activation?

A.

2 − 1 hour

B.

− 24 hours −

C.

15 minutes −

D.

12 hours

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Question # 13

How many Marketing Cloud instances, or Enterprise IDs can be connected to one Salesforce CDP org?

A.

Two

B.

Four

C.

One

D.

Three

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Question # 14

When activating on Unified Individual which three attributes are automatically included?

A.

Contact address

B.

Email SK

C.

Contact phone number

D.

Contact ID

E.

Contact email address

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Question # 15

How does Identity Resolution select attributes for Unified individuals when there is ---attribute----(Choose 1)

A.

Leverage Match Rules

B.

Leverage Reconciliation Rules

C.

Create additional Rule Sets

D.

Create additional Contact Points

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Question # 16

How should Data Subject Rights request be submitted to Salesforce CDP?

A.

Using a dedicated field in data stream

B.

Using Consent API

C.

Using dedicated data stream

D.

Using Data Explorer

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Question # 17

How many salesforce orgs can an administrator connect to salesforce cdp?

A.

1

B.

2

C.

No hard limit

D.

10

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Question # 18

A Telecom company’s customer has requested their personal data be deleted Customer data in -------following actions should be performed to submit a data deletion request in CDP?(Choose 1)

A.

Use consent API to request restriction of processing

B.

Update consent flag in the Marketing Cloud Engagement datastream to submit -----

C.

Update preferences and Consent in all Activation channels

D.

Use Ingestion API to submit restriction of processing

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Question # 19

What type of data is the information a company collects directly from their audience or customers and brings into CDP?

A.

Partner Data

B.

Second Party Data

C.

First Party Data

D.

Third Party Data

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Question # 20

What should be the type of the Event Time Field while ingesting Engagement data?

A.

Mutable

B.

Inconsistent

C.

Immutable

D.

None of the above

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Question # 21

How many calculated insights can be created per tenant?

A.

5

B.

10

C.

50

D.

100

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Question # 22

Which CDP permission set manages the overall segmentation strategy and identifies

the target campaigns?

A.

Marketing specialist

B.

IT manager

C.

Marketing manager

D.

Data Aware Specialist

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Question # 23

Which two dependencies can prevent a Data Stream from being deleted?

A.

A data stream attribute is mapped to a Data Model Object

B.

A data stream attribute is used in Segmentation

C.

A data stream attribute is used in Calculated Insights

D.

A data stream attribute is used in Activation

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Question # 24

How many Metrics can be present in 1 segment container?

A.

1

B.

5

C.

10

D.

100

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Question # 25

Which of the following are correct connection options for Marketing and CRM connector in CDP (Choose 2)

A.

Multiple CRM Orgs & One Marketing Cloud Enterprise Account to same CDP org.

B.

One CRM Org & One Marketing Cloud Enterprise Account to the same CDP org

C.

Multiple CRM Orgs & Multiple Marketing Cloud Enterprise Accounts the same CDP Org

D.

One CRM Org & Multiple Marketing Cloud Enterprise Account to the same CDP Orgm

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Question # 26

How many CRM orgs can be connected to CDP instance?

A.

5

B.

10

C.

20

D.

No hard limit

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Question # 27

Which two steps required when setting up a Marketing Cloud activation?

A.

Set publish schedule

B.

Choose an Activation Target

C.

Set subscriber key field

D.

Select the Email Contact Point

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Question # 28

What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?

A.

Profile API

B.

Query API

C.

Calculated Insights API (Doubt)

D.

Metadata API

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Question # 29

What is the result of a segment using two separate containers linked by an AND:

SalesOrder.PurchasedItem = ‘Yellow’ AND SalesOrder.PurchasedItem = ‘Belt’?

A.

Customer who purchased only ‘Yellow Belt’ items on the purchase.

B.

Customer who purchased any yellow product and also purchased belt of any color.

C.

Customer who purchased ‘Yellow Belt’ as a single product on the purchase.

D.

Customer who purchased ‘Yellow Belt’, or any ‘yellow’ item, or any ‘belt’ items on the purchase

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Question # 30

How many Business Units under the same Enterprise ID (EID) can be connected for data

ingestion?

A.

1

B.

4

C.

10

D.

No hard limit

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