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Note! Following Pardot-Consultant Exam is Retired now. Please select the alternative replacement for your Exam Certification. The new exam code is Marketing-Cloud-Account-Engagement-Consultant

Salesforce Pardot-Consultant Exam Dumps - Valid Questions Answers

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Pardot-Consultant Questions and Answers

Question # 1

Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales?

Choose 2 answers

A.

Improve prospect data by adding fields to existing forms and making them required.

B.

Increase their scoring threshold to give the Sales team the most qualified leads.

C.

Improve lead qualification efficiency by using automation rules for prospect assignment.

D.

Increase gated content on the website to provide more scoring opportunities.

Question # 2

LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this?

Choose 2 answers

A.

Import the list of custom fields used on their forms to create the fields in Pardot.

B.

Create the existing form links as custom redirects in Pardot for tracking.

C.

Migrate the HTML and CSS of the current form into a new Pardot layout template.

D.

Create the custom fields needed for the forms individually in Pardot.

Question # 3

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.

What process would accomplish this in Pardot?

A.

Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

B.

Pardot custom object mapped to the Case object > Dynamic list where prospects match when the

Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient

list on an engagement program

C.

Pardot custom object mapped to the Case object > Static list and add all prospects whose Case

prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on

an engagement program

D.

Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot

prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

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