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Marketing-Cloud-Intelligence PDF Package

Marketing-Cloud-Intelligence PDF Exam (Downloadable)
Latest 2024 Syllabus Topics Included
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Updated : 15-Jun-2024
QA : 61 Answers With In-Depth Explanation
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Marketing-Cloud-Intelligence Question and answers Include

Total Questions: 61 Q&A's
Single Choice: 46 Q&A's
Multiple Choice: 15 Q&A's

Salesforce Marketing-Cloud-Intelligence Exam Dumps - Valid Questions Answers

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Marketing-Cloud-Intelligence Questions and Answers

Question # 1

What is the relationship between "Media Buy Key" and "Creative Key?

A.

One-to-many (one Media Buy ley has many Creative Key)

B.

One-to-one

C.

Many-to-many

D.

Many-to-one (one Creative Key has many Media Buy Keys)

Question # 2

Animplementation engineer is requested to extract the second position

of the Campaign Name values.

The Campaign values consist of multiple delimiter types, as can be

seen in the following example:

Campaign Name: Ad15X2w&Delux_wal90

Desired value: Delux

Which three harmonization methods will achieve the desired outcome?

A.

Calculated Dimensions

B.

Patterns

C.

Vlookup 0

D.

Data Fusion

E.

Mapping formula

Question # 3

A client has provided you with sample files of their data from the following data sources:

1.Google Analytics

2.Salesforce Marketing Cloud

The link between these sources is on the following two fields:

Message Send Key

A portion of: web_site_source_key

Below is the logic the client would like to have implemented in Datorama:

For ‘web site medium’ values containing the word “email” (in all of its forms), the section after the “_” delimiter in ‘web_site_source_key’ is a 4 digit

number, which matches the 'Message Send Key’ values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the

following table:

Google Analytics:

Salesforce Marketing Cloud:

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

In order to achieve this, what steps should be taken?

A.

Within both files, map the desired value to Custom Classification Key as follows

Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.

Google Analytics: map the extraction logic to Custom Classification Key.

B.

Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

C.

Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.

D.

Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

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