Marketing-Cloud-Intelligence Exam Dumps - Marketing Cloud Intelligence Accredited Professional Exam
A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For ‘web site medium’ values containing the word “email†(in all of its forms), the section after the “_†delimiter in ‘web_site_source_key’ is a 4 digit
number, which matches the 'Message Send Key’ values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the
following table:
Google Analytics:
Salesforce Marketing Cloud:
The client's objective is to visualize the mutual key values alongside measurements from both files in a table.
In order to achieve this, what steps should be taken?
Animplementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?
A client Ingested the following We into Marketing Cloud Intelligence:
The mapping of the above file can be seen below:
Date — Day
Media Buy Key — Media Buy Key
Campaign Name — Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks —> Clicks
Media Cost —> Media Cost
Campaign Planned Clicks —> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:
Which two options will yield a false result:
Your client provided the following sources:
Source 1:
Source 2:
Source 3:
As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from ‘Media Buy Name’ in source1
The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:
Which two options will meet the client’s requirement and enable the desired view?
Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?
Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
• The sources are linked to each other by shared Media Buy names.
• In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
• The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
• All other measurements were mapped as well to the appropriate fields.
• No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages “Interestâ€, “Confirmed Interest†and “Registeredâ€, the status should be “Openâ€.
For the opportunity stage “Closedâ€, the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
“Day†— Standard “Day†field
“Opportunity Key†> Main Generic Entity Key
“Opportunity Stage†+ Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages “Interestâ€, “Confirmed Interest†and “Registeredâ€, the status should be “Openâ€.
For the opportunity stage “Closedâ€, the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
“Day†— Standard “Day†field
“Opportunity Key†> Main Generic Entity Key
“Opportunity Stage†— Generic Entity Key 2
“Opportunity Count†— Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?
Which two statements are correct regarding the Parent-Child configuration?
An implementation engineer is requested to integrate the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIS (Tasks Completed’ and ‘tasks Assignmed’) alongside’Employee Name’ and/or ‘Squard’.
A Parent-Child configuration was set between the two.
Which two statements are correct?
Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that
where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following
example:
The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two
Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?
What is the relationship between “Media Buy Key†and “Campaign Key�
An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:
The client performed the below standard mapping:
As a final step, the client had created the field ‘Color’. As can be seen, it is extracted from the Creative Name (after the ‘#’ sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:
