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Pardot-Specialist Exam Dumps - Salesforce Certified Pardot Specialist(SP23)

Question # 4

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

What automation tool should be used to solve this need?

A.

Engagement studio

B.

Segmentation rule

C.

Automation rule

D.

Dynamic list

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Question # 5

Which three variable tags can be used on layout templates for landing pages?

(Choose three answers.)

A.

%%description%%

B.

%%name%%

C.

%%tittle%%

D.

%%form%%

E.

%%content%%

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Question # 6

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

A.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

B.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

C.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

D.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

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Question # 7

By default Pardot will sync with what types of accounts in Salesforce?

A.

Contact Accounts

B.

Lead Accounts

C.

Persons Accounts

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Question # 8

How can you set a prospect's first touch campaign?

A.

Using automation rules.

B.

Using completion actions

C.

None of the above

D.

Using segmentation rules.

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Question # 9

What does the Data.com connector allow you to do?

A.

Sync all your prospects to Salesforce

B.

Connect with your meeting software

C.

Quickly jump into the Data.com results for a prospect or their company

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Question # 10

What factors are involved with and determine email deliverability?

(Choose 2)

A.

Sender Policy Framework (SPF)

B.

Domain Keys

C.

Sender ID

D.

Whitelist

E.

CAN-SPAM

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Question # 11

None of the above

Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

A.

True

B.

False

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Question # 12

What is the process to add a prospect who visits a pricing page to a list?

A.

Create a page action

B.

Create a segmentation rule

C.

Use a Tag

D.

Create an automation rule

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Question # 13

Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

A.

Total submissions

B.

Unique submissions

C.

Conversions

D.

unique clicks

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Question # 14

What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A.

reCAPTCHA

B.

Kiosk/Data Entry Mode

C.

Progressive Profiling

D.

“Not you”? Link

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Question # 15

Completion Actions are retroactive.

A.

True

B.

False

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Question # 16

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

How should the list be created?

A.

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

B.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

C.

Use a completion action on the form to automatically add anyone who completes it to the list.

D.

Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

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Question # 17

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

A.

Submitting a form on a landing page.

B.

Matching an automation rule.

C.

Viewing more than one web page.

D.

Clicking on a tracked link in an email.

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Question # 18

Which Salesforce field type is unsupported for syncing with Pardot?

A.

Lookup

B.

Picklist

C.

Number

D.

Formula

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Question # 19

A user creates and resumes a new automation rule.

Which two statements are true about that rule?

Choose 2 answers

A.

The rule will run once and must be re-run for prospects to match again.

B.

The rule will continuously look for prospects who match the criteria.

C.

The rule will evaluate their entire prospect database for matches.

D.

The rule will unmatch prospects that no longer match the criteria.

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Question # 20

A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?

Choose 3 answers

A.

Check the Profile tab to make sure the prospect has the right drip program profile.

B.

Check the Audits tab to see if the prospect was on the correct lists when the email was sent.

C.

Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.

D.

Check the Overview tab to determine whether the prospect is unmailable.

E.

Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

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Question # 21

When would a completion action on a custom redirect be triggered?

A.

Completion actions will apply to visitors on the first time a custom redirect is clicked.

B.

Completion actions for custom redirects will only apply to existing prospects.

C.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

D.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

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Question # 22

What is one way a sales rep can convert a visitor to a prospect?

A.

The sales rep gives the visitor a phone call.

B.

The sales rep increases the visitor s score to 100.

C.

The sales rep manually associates the visitor with a prospect.

D.

The sales rep walks the visitor through a demo.

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Question # 23

If a form is added to a landing page, where will the submissions be reported?

A.

On the landing page

B.

On the form

C.

On the landing page’s layout template

D.

On the form’s layout template

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Question # 24

What is the expected behavior if an automation rule is NOT set to repeat?

A.

The prospect can match the criteria multiple times and the action runs each time.

B.

The action can only run once per day on the prospect.

C.

The prospect matches the criteria once, but the action runs multiple times.

D.

The prospect matches the criteria once and the action runs once.

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Question # 25

What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

A.

Name

B.

Company

C.

Phone

D.

Email address

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Question # 26

What would make the Salesforce connector become unverified?

A.

The Salesforce account has reached the limit of the number of lead or contact records that could be created

B.

The Pardot account has reached the limit of the number of prospect records that could be created

C.

The connector user's Pardot password was changed

D.

The connector user's Salesforce password was changed

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Question # 27

Which Salesforce custom fields will sync with Pardot?

A.

Custom Record Type fields

B.

Custom Prospect fields

C.

Custom Account fields

D.

Custom Opportunity fields

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Question # 28

What is the difference between a visitor and a prospect?

A.

A prospect has an identified email address, while a visitor does not have an identified email address.

B.

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

C.

A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.

D.

A prospect has an assigned user, while a visitor does not have an assigned user.

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Question # 29

LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.

Which two form field options should be enabled? Choose 2 answers

A.

Do not prefill

B.

Always display even if previously completed

C.

Maintain the initial value upon subsequent form submissions

D.

Display other fields in this form based on the value of this field

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Question # 30

When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

A.

True

B.

False

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Question # 31

Which three triggers could be used to define a prospects path in an engagement studio program?

Choose 3 answers

A.

List membership

B.

Email open

C.

Custom redirect click

D.

File download

E.

Prospect grade

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Question # 32

A Pardot form is placed onto a Pardot landing page to register prospects for an upcoming tradeshow. A Pardot administrator wants to know how many unique submissions they have so far.

Which report should they check to see the number of unique submissions for the form on the landing page?

A.

Form handler report

B.

Event report

C.

Form report

D.

Landing page report

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Question # 33

What report allows you to see how successful or active a form has been on your site?

A.

Campaign reports

B.

Landing Page reports

C.

Form reports

D.

Conversion reports

E.

None of the abovec

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Question # 34

What is a good bounce rate?

A.

Less than 5%

B.

More than 20%

C.

Less than 10%

D.

More than 10%

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Question # 35

What does Pardot sync first with Salesforce?

A.

Contacts

B.

Leads

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Question # 36

How many CRM How many CRM connectors can a Pardot instance have verified at one time?

A.

1

B.

2

C.

5

D.

Unlimited

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Question # 37

An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.

If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

A.

The prospect will start the program over at the beginning after waiting one day.

B.

The prospect will not restart the program; prospects can only process through once.

C.

The prospect will start the program over at the beginning immediately.

D.

The prospect will not restart the program; they have reached the maximum number of repeats.

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Question # 38

What does a marketing user have access to in Pardot?

A.

Can see users and groups

B.

Creating new lists, forms, landing pages and send list emails.

C.

Prospect management

D.

Can only import prospects

E.

None of the above

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Question # 39

Which two actions occur when an automation rule is deleted?

Choose 2 answers

A.

Prospects will no longer be able to match the rule.

B.

The rule will be sent to the recycle bin in paused mode.

C.

Actions that have applied to prospects are undone.

D.

Any prospects who matched the rule will be deleted.

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Question # 40

A designer wants to apply LenoxSoft’s styling to assets in Pardot. Which two assets can they control CSS styling for In Pardot?

Choose 2 answers

A.

Landing pages

B.

Form handlers

C.

Forms

D.

Social posts

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Question # 41

Which two capabilities are true for completion actions? Choose 2 answers

A.

Completion actions are applied retroactively.

B.

Completion actions apply to both visitors and prospects

C.

Completion actions cannot be applied directly on a landing page.

D.

Completion actions do not execute on image file downloads

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Question # 42

What is needed for a page action to trigger for a prospect visiting a high value web page?

A.

Create an automation rule based on the specific webpage.

B.

Add a completion action on the landing page.

C.

Adding a page action and Pardot tracking code on the page.

D.

Adding a page action on the form.

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Question # 43

A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.

How could the marketer accomplish this?

A.

Completion Action

B.

Page Action

C.

Automation Rule

D.

Dynamic List

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Question # 44

Identify the differences between default and custom roles.

A.

Default roles are included with Pardot

B.

Custom roles can be edited

C.

Default roles can be edited

D.

Default roles can be deleted

E.

Custom Roles can be created from scratch

F.

Custom roles can be created from a default role

G.

Default roles are included with Pardot

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Question # 45

An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

A.

Static list

B.

Dynamic list

C.

Completion Action

D.

Automation Rule

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Question # 46

How can a prospect's score be changed?

A.

Through automation rules.

B.

Through scoring model changes.

C.

Through completion actions.

D.

All of the above.

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Question # 47

Arrange these events in sequence:

A.

The visitor is now a prospect.

B.

A visitor submits a conversion form

C.

A cookie is applied

D.

The prospect's activity history is available to view in Pardot

E.

Visitors access your company website

F.

E C B A D

G.

E B A D C

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Question # 48

Form or Form Handler? I want to use progressive profiling to personalize my form.

A.

Form Handler

B.

Form

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Question # 49

A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.

Which metric is not supported?

A.

Total Replies

B.

Total Delivered

C.

Unique Opens

D.

Opt Out Rate

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Question # 50

A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.

How should the user resolve this Issue?

A.

Edit the list to be available for "Email Sanding"

B.

Edit the email template to make it available for "List Emails"

C.

Edit the list to be available for "Email Templates"

D.

Edit the email template and choose the appropriate list

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Question # 51

What are 2 ways to define a user's role?

A.

From the list view

B.

Through an automation rule

C.

During the import process

D.

Directly from the user record

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Question # 52

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Pardot asset to use?

A.

Pardot landing page without a form

B.

Pardot form

C.

Pardot form handler

D.

Third party form

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Question # 53

You want to track prospects that click on a banner ad. What do you use?

A.

Custome redirect

B.

Page actions

C.

Lead scoring and grading

D.

Completion actions

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Question # 54

Which two list types could be used as a recipient list on a list email send? Choose 2 answers

A.

Archived list

B.

Static list

C.

Test list

D.

Dynamic list

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Question # 55

What will undelete a prospect?

A.

If the deleted prospect is imported into Pardot with the same email address

B.

If the deleted prospect visits a web page

C.

If the deleted prospect re-converts by filling out a form with the same email address

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Question # 56

How often does Pardot sync with Salesforce?

A.

5 minutes

B.

Real time

C.

10 minutes

D.

30 minutes

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Question # 57

A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

A.

The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

B.

The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

C.

The client did not un-pause the completion actions.

D.

Kiosk mode was enabled on the form, so completion actions did not run.

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Question # 58

Which two considerations must be made when creating a repeating automation rule?

Choose 2 answers

A.

Setting how many prospects are allowed to match the repeating automation rule

B.

Setting a date for when prospects can no longer match the repeating automation rule

C.

Setting how many days must pass before a prospect can match the repeating automation rule

D.

Setting the number of times a prospect can match the repeating automation rule

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Question # 59

LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.

Which field type should they leverage?

A.

Multi-Select

B.

Checkbox

C.

Dropdown

D.

TextArea

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Question # 60

What Information does the tooltip above each step on the engagement studio program report provide?

A.

High-level metrics only for prospects waiting to complete each step

B.

High-level metrics only for prospects who have completed the step

C.

High-level metrics only for prospects who left the program at each step

D.

High-level metrics only for prospects who have skipped each step

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Question # 61

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

A.

The last campaign of the last contact associated with the opportunity

B.

The first campaign of the first contact associated with the opportunity

C.

The first campaign of the last contact associated with the opportunity

D.

The last campaign of the first contact associated to the opportunity.

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Question # 62

What type of Information do rule step types look for in engagement studio programs?

A.

Prospect Interest

B.

Prospect behavior

C.

Prospect activity

D.

Prospect criteria

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Question # 63

What is an ideal Click-Through Rate (CTR)?

A.

1%

B.

more than 5%

C.

more than 2%

D.

less than 1%

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Question # 64

A custom redirect has a completion action to add a tag of “clicked” to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.

Which three things will affect the prospect records based on these activities? (Choose three answers.)

A.

Bob’s prospect record will have a tag of “clicked” applied to it.

B.

Bob’s prospect record will show him clicking on the link and filling out the form.

C.

Kate’s prospect record will show her clicking on the link and filling out the form.

D.

Kate’s prospect record will have a tag of “clicked” applied to it.

E.

Bob’s visitor record will have a tag of “clicked” applied to it.

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Question # 65

False

19. Which of these are default user roles?

A.

Administrator

B.

Admin Vacation

C.

Marketing

D.

Sales Manager

E.

Sales Manager's Assistant

F.

Sales User

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Question # 66

What happens if a prospect is removed from a drip program and later added back?

A.

They will start the drip campaign again.

B.

Prospects can't be added to drip campaigns after they have been removed.

C.

They will skip the first step and move to the second step.

D.

They will resume the drip where they left off

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Question # 67

You can set up Pardot yourself to sync with Person Accounts.

A.

True

B.

False (you need to contact Pardot support to enable this functionality)

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Question # 68

A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.

Where should they start to see why the email was not sent to the prospect?

A.

Refer to the Pardot recycle bin to see if the prospect was deleted.

B.

Check that the Pardot prospect has a value for the default field email address'.

C.

Refer to the list email send report to see if a suppression list was used.

D.

Determine if the prospect has a valid "Assigned User" to send the email from.

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Question # 69

LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.

How could this goal be achieved?

A.

Create and publish an email template

B.

Create an email template draft

C.

Create an operational email

D.

Create a list email draft

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Question # 70

A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

A.

A third party tool

B.

This is not possible

C.

Pardot API

D.

Data.com connector

E.

Pardot form handlers

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Question # 71

What user role must a Pardot user have in order to verify the Salesforce connector?

A.

Sales manager

B.

Sales

C.

Marketing

D.

Administrator

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Question # 72

Creating or marking an opportunity as lost will result in the change of a prospect's score

A.

True

B.

False

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Question # 73

By default (using business accounts) Pardot creates new records as:

A.

Leads

B.

Contacts

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Question # 74

Which scenario would convert an anonymous visitor into an identified prospect?

A.

Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

B.

Scanning the badge of someone who visited a booth at a recent event

C.

Submitting a Web2Lead form that is linked to Pardot via a form handler

D.

Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

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