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MCE Exam Dumps - Marketo Certified Expert Exam

Question # 4

In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:

Which logic will apply for a lead to qualify for this Smart Campaign?

A.

The lead must fill out the selected form, and visit the selected web page, and have an industry of “Marketing”.

B.

The lead must have an industry of “Marketing” and either fill out the selected form or visit the selected web page.

C.

The lead must fill out the selected form, or visit the selected web page, or have an industry of “Marketing”.

D.

The lead must have an industry of “Marketing” or both fill out the selected form and visit the selected web page.

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Question # 5

On a People Performance report, how is timeframe restricted?

A.

Date of Activity

B.

Both a and c

C.

Sent Date

D.

Created Date

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Question # 6

Which type of score should sales look at to identify purchasing authority?

A.

Demographic

B.

Engagement

C.

Account

D.

Behavioral

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Question # 7

Given the following message to the sales team:

“John Smith filled out form “Chicago Tradeshow” on October 11, 2013”

Which three types of tokens are most efficient to create this message on an alert? (Choose three.)

A.

System token

B.

Trigger token

C.

Company token

D.

Email script token

E.

Member token

F.

Lead token

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Question # 8

Which three token types can be used to insert a date into an email? (Choose three.)

A.

Rich Text

B.

Date

C.

Calendar File

D.

Number

E.

Text

F.

Score

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Question # 9

A marketer wants to have a form in a pop-up window on the company website.

How can the marketer accomplish this?

A.

Choose Lightbox as the embed code type

B.

Design a landing page that gives the visual effect of a pop up window

C.

Change the form type to Lightbox under form settings

D.

Create a New RTP Dialog Web Campaign

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Question # 10

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

A.

When setting the stream cadence in an engagement program stream that contains email assets and nested programs

B.

When sending a newsletter email with an email program

C.

When sending an invitation email with a batch smart campaign in an event program

D.

When setting the stream cadence in an engagement program stream that contains only email assets

E.

When sending a confirmation email with a trigger smart campaign in a default program

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Question # 11

How is Marketo different from an email service provider (ESP)?

A.

Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

B.

Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

C.

Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

D.

Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

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