Marketing-Cloud-Developer Exam Dumps - Salesforce Certified Marketing Cloud Developer (SP25)

When making a QueueMO call for an existing email subscriber in MobileConnect, the developer should include theemailaddress (C)parameter. This ensures that the MobileConnect Contact is correctly tied to the corresponding Email Contact.

References:

• Salesforce Marketing Cloud MobileConnect API
• AMPscript and MobileConnect

To ensure that contacts relate across different channels in Marketing Cloud, you need to link the unique identifier used across channels to the Contact ID in Contact Builder. This involves creating Attribute Groups and establishing the relationships between the unique identifier and the Contact ID.

• Link the Numeric Field Value: By linking the numeric unique identifier to the Contact ID in Attribute Groups, you ensure that each contact is uniquely identified across channels.
• Create Attribute Groups: Attribute Groups in Contact Builder allow you to map the relationships between different data sources and the Contact object, ensuring that the unique identifier is connected correctly for each channel.

When importing an encrypted file from the Enhanced FTP server, you need to move the file to the Safehouse first, and then decrypt it within the Safehouse.

• Move to Safehouse: Use a File Transfer activity to move the encrypted file from the Enhanced FTP server to the Safehouse.
• Decrypt in Safehouse: Use another File Transfer activity to decrypt the file within the Safehouse.

To retrieve subscribers who were sent emails with names starting with "TEST," we need to join the_Joband_Sentsystem data views on theJobIDfield and filter by theEmailNamefield using aLIKEcondition.

• Join Condition: The correct join condition between_Joband_SentisON J.JobID = S.JobID. This ensures that we are linking the job and sent data correctly.
• EmailName Filter: We useJ.EmailName LIKE 'TEST%'to filter for emails whose names start with "TEST".

SELECT*FROM_Job JINNERJOIN_Sent SONJ.JobID=S.JobIDWHEREJ.EmailNameLIKE'TEST%'

To find all subscribers who made a purchase in the last 30 days, an INNER JOIN should be used to join the Customers data extension with the Orders data extension on theContactKey. This ensures that only subscribers with matching records in both data extensions are retrieved.

• SQL Query Example:

SELECTc.ContactKeyFROMCustomers cINNERJOINOrders oONc.ContactKey=o.ContactKeyWHEREo.PurchaseDate>=DATEADD(day,-30, GETDATE())

In an Enterprise 2.0 account, when querying shared data extensions from a child business unit, the data extension name should be prefixed with 'ENT.' to indicate it resides in the shared data extensions folder.

• Correct Query:

SELECT*FROMENT.MemberDataWHEREState='NY'ANDUS=1

To write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension, the developer can use:

• %%SendBoo1 < 1 (B)- This script directly checks if the Boolean fieldSendBoo1is less than 1, effectively excluding records where the field is false.
• %%=Lookup('Excluded', 'SendBoo1', 'Subscribekey', _Subscribekey) == false (C)- This script performs a lookup to check the value ofSendBoo1in the 'Excluded' data extension, comparing it against theSubscribekey. If the value is false, the email is excluded.

References:

• AMPscript Guide
• Salesforce Marketing Cloud Documentation

TheSubscriberKeyis the appropriate parameter to use when appending data to links via the Web Analytics Connector. This parameter uniquely identifies subscribers across all sends and ensures accurate tracking of subscriber behavior.

• Subscriber Key: A unique identifier for a subscriber that remains consistent across all data extensions and sends.