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Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?
A Data 360 Consultant is setting up a zero- copy data federation connection with a partner, Snowflake. What is the first step the consultant must perform in Data 360?
A Data 360 Consultant has successfully ingested and mapped a custom schema for " Vehicle Insurance Policies " into a custom data model object (DMO) named Insurance_Policy__c. However, when a marketer attempts to create a new segment on the Individual object, the Insurance_Policy__c object is not accessible in Segment Builder.
What is the most likely reason for this behavior?
A Data 360 Consultant for a high- growth retail brand is configuring the ingestion of customer behavioral data from a mobile application. The brand requires that the raw, unmodified data be stored exactly as it appears in the source system before any mapping or transformations occur to maintain a historical record of the transmission. Which object serves as the container of this source data in Data 360?
What is a key requirement for a flow to be able to act on Data 360 data in near real time using a data action?