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Certified-Strategy-Designer Exam Dumps - Salesforce Certified Strategy Designer Exam

Question # 4

. Leadership at Cloud Kicks just approved a vision for a new digital commerce and service

strategy. They ask the Strategy Designer to create a roadmap to help them understand the rollout

process and implications.

What should be one of the initial steps to take when creating a program roadmap?

A.

Start with a phased approach, then address foundational items early.

B.

Develop a RACI diagram among internal stakeholders only.

C.

Create a release plan matching calendar-based milestones

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Question # 5

A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?"

Which metrics should be used to measure the success of the initiative7

A.

New user activations and connected weight sales

B.

Increase in user referrals and net promoter score (NPS) rating

C.

Increase in new user activity and connected weight utilization

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Question # 6

Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is

frequently bombarded with customer requests for less complicated user experience. The

development team sees the risk in changing a mature product.

What should a strategy designer recommend to help create alignment between the team?

A.

Share stories from customer reach to create a common understanding of challenges.

B.

Create a prioritized product roadmap to ensure future releases address known challenges.

C.

Define acceptance criteria and acceptance testing to validate intended outcomes.

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Question # 7

Cloud Kicks (CK) is a company of operational excellence However, CK has a hard time

bringing innovative ideas to market, because investing In unproven tactics seems risky to its leaders

who are used to making decisions based on metrics.

Which approach should a strategy designer take when presenting a new product vision to this group?

A.

Run qualitative user research on the product vision and share key feedback with stakeholders.

B.

Conduct a competitive analysis of other products in the same market as the product vision.

C.

Identify the biggest questions about the product vision and collect data on prototypes.

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Question # 8

A strategy designer at Cloud Kicks (CK) has crafted a vision for a sustainable future digital commerce strategy, with an emphasis on efficiency for both users and business logistics.

As they design and develop CK*s new mobile app, how should the designer ensure alignment to the vision?

A.

Design a usability testing recruit plan that leans heavily on environmentalists.

B.

Research design patterns applicable to digital commerce and business logistics.

C.

Establish KPIs and instill checkpoints in the product development process.

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Question # 9

After a series of interviews with key stakeholders, a strategy designer realizes the company

is duplicating efforts across internal teams, each creating similar programs for customer engagement.

Which approach should the designer propose to create alignment?

A.

Design sprint

B.

Journey mapping workshop

C.

Service blueprint workshop

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Question # 10

Cloud Kicks has released a wearable device for athletes but struggles to find product market fit. The design team begins an initiative to better understand user needs and improve the device.

What should the strategy designer do to engage with internal stakeholders invested in the project?

A.

Assign specific tasks to each stakeholder so they each add something important to the project,

B.

Survey stakeholders for insights and ideas, as their diverse perspectives are likely to uncover unmet needs.

C.

Align stakeholders on what success for the looks like and throughout the project,

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Question # 11

The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable

device to track customers activity during workouts.

They employ footwear designers and manufacturing experts, but they lack an engineer experienced

in consumer hardware,

What should the strategy designer do to determine whether or not to pursue this product idea?

A.

Perform secondary research on common hardware issues.

B.

Hire an engineer with experience in consumer devices.

C.

Conduct an expert interview in consumer device engineering.

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Question # 12

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap.

Which types of outcomes should result from a Consequence Scanning workshop"?

A.

Issues to act on, influence, or monitor

B.

Issues to stop, start, or continue

C.

Issues to accept, object., or withhold

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Question # 13

Cloud Kicks’ stakeholders da strategy designer to help with their business goal of reducing support costs. After a series of interviews, the designer recommends self-service in Experience Cloud as a way to address the goal.

Which capability should drive self-service in Experience Cloud?

A.

@ Allowing customers to see their open cases

B.

Exposing their knowledge base to customers

C.

Providing dashboards of orders to customers

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Question # 14

Cloud Kicks (CX) has spent several months working to align the entire company around a

vision based on inclusivity in the digital age. Because this project will span several years, the design

team is concerned the vision will eventually be lost.

What should CK do to maintain the vision and create transformative change?

A.

Align the vision to current industry trends.

B.

Continuously align business goals to the vision.

C.

Realize the vision must be driven by business goals.

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Question # 15

Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company's website navigation menu. CK's strategy designer asks the design team to revise the menu by co-designing it with end users.

Which technique should be used to do this?

A.

Consequence scanning

B.

Card sorting

C.

Heuristic review

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Question # 16

Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea.

Which part of the business model canvas represents desirability?

A.

Key activities

B.

Value proposition

C.

Customer segments

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Question # 17

A cross-disciplinary design team is looking at an affinity map of insights.

Which question should the team use to prioritize and turn them into design opportunities?

A.

What constraints would we have to overcome?

B.

Why is this insight valuable?

C.

Do we have the capability to develop this?

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Question # 18

A project team at Cloud Kicks have this challenge statement: How might we increase the

adaptability?

What information is missing that belongs for well written challenge statement?

A.

The hypothesis of the solution

B.

The persona being designed for

C.

The desired outcome

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Question # 19

A strategy designer is pitching a vision presentation to their customer's lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line.

Which strategy should the designer employ to communicate the vision?

A.

Ask each team member to present a few slides to signal the presentation is the result of many people's ideas and consensus.

B.

Ask the customer to participate in the presentation pitch the vision to their lead to signal buy-i and shared ownership of the project work.

C.

Ask a master presenter to stand in on the project and deliver the vision; they know how to sway any hesitant executive

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Question # 20

Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy

designer to partner with the manufacturing team to look for opportunities to improve on its

sustainability goals.

What should the designer do to build and rationalize a case with this new team?

A.

Meet with the manufacturing team and give them feasible solutions.

B.

Analyze internal systems through the lens of environmental risk.

C.

Present research on climate change to the manufacturing team

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Question # 21

A design team is working on the challenge: “How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives?"

Which bot metrics should the strategy designer suggest to assess the impact of their work?

A.

Customer satisfaction rate

B.

Total conversations

C.

Human takeover rate

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Question # 22

Cloud Kicks’ product team is working with the sales team to identify a new feature to add to their next product release. A developer on the team believes it may be on an upcoming Salesforce Release.

Which resource should be used to verify this?

A.

Salesforce Lightning Design System Release Notes

B.

Salesforce Architects Product Roadmaps

C.

Salesforce Developer Release Notes

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Question # 23

Cloud Kicks (CK) is designing an in-person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way.

Which Salesforce product should CK invest in to efficiently enable the desired experience?

A.

Scheduler

B.

Service Goud

C.

Field Service

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Question # 24

A strategy designer leading a UX team needs to articulate their team's purpose and value to the rest of the company. The designer decides to create vision statements using a collaborative, research-backed process to increase team members' understanding and alignment of UX efforts.

What should be the steps taken to achieve this goal?

A.

Hypothesize, Empathize, Optimize

B.

Define, Design, Deploy

C.

Gather, Envision, Plan

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Question # 25

A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge.

What should the designer do?

A.

Pause the conversation and work through the conflict in a private setting.

B.

Take a vote among people in the room and pursue the winning opinion.

C.

Work through the conflict in the workshop to reach a shared perspective.

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Question # 26

Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.

Which inclusive design tactic should help the company solve problems for the broadest possible audience?

A.

Solve for one, extend to many through a persona spectrum.

B.

Use Jobs to Be Done to increase empathy with the audience.

C.

Hold focus groups with traditionally underrepresented participants.

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Question # 27

A job listing company has launched a campaign around the adoption of its social app for

professional networking.

What should the team measure to gain the most trustworthy perspective and discourage artificially

increasing (or "hacking") the company success metrics?

A.

Number of times a user opens the app per day

B.

New account activations

C.

New connections made between users

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Question # 28

Cloud Kicks (CK) wants to make sure its customers understand the ion between its prod and its goal of sustainable manufacturing.

CK initiates a project to integrate sustainable messaging into its commerce experience,

What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

A.

Journey mapping

B.

Customer interviews

C.

Content strategy

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Question # 29

Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?

Which metric should define a successful transformation outcome?

A.

Increased goal completion rate

B.

Increased human takeover rate

C.

Decreased length of support calls

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Question # 30

A strategy designer is working on an app for the financial industry and gets the sense that stakeholders don't share a common understanding of customer pain points.

What should the strategy designer create to align stakeholders on the most important customer issues'?

A.

Service blueprint

B.

Journey map

C.

Data dashboard

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Question # 31

Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated

fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When

should families be invited to co-create with designers?

A.

Concepting

B.

Roadmapping

C.

Prototyping

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Question # 32

Cloud Kicks is going to conduct research with users of products to better understand their needs.

What are some safeguards that should be put in place to ensure the research is conducted ethically?

A.

A customer journey map, research scenario, and a RAID log

B.

A hypothesis, project plan, and financial reimbursement for users

C.

A code of conduct, ethics training, and a research data handling polic

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Question # 33

Cloud Kicks has expanded its business recently by offering customizable footwear and the ability to price bv customer. Along with Sales Cloud, they are looking into additional product options that would help sales reps configure their orders easily.

Which Salesforce product should be considered for this business need?

A.

Revenue Cloud

B.

Commerce Cloud

C.

Marketing Cloud

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Question # 34

Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery.

Which method should the strategy designer use to help stakeholders decide which ideas to build-

A.

Priority matrix

B.

Data analysis

C.

Design critique

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Question # 35

A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.

Which phase encompasses creating Jobs To Be Done?

A.

Prototype

B.

Define

C.

Deploy

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Question # 36

A strategy designer is working on a project with budget constraints. Many of the variables

and decisions are unclear in the early stages of design What should be their approach in terms of

bringing skills and talent?

A.

Define additional leads for each functional area.

B.

Staff heavily from the development phase until the go to market phase.

C.

Bring in team members with strong problem solving skills.

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Question # 37

Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to the design of a product through collaborative activities.

Which tools should CK use while conducting the next synchronous journey mapping session?

A.

Design creation tools

B.

Whiteboarding tools

C.

Presentation tools

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Question # 38

A strategy designer leads a new UX project and needs to align with stakeholders who have

varying degrees of interest and influences the project. The designer wants to understand each

stakeholder's potential negative and positive impacts on the project.

Which tactic should be used?

A.

Stakeholder Focus Group

B.

Stakeholder Analysis

C.

Stakeholder KPIs

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Question # 39

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.

What should analogous research help them accomplish?

A.

Bring fun into an otherwise boring project.

B.

Explain a complex strategy to varied stakeholders.

C.

Generate unexpected ideas and increase empathy.

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Question # 40

While conceptualizing a new footwear line, the design team gained feedback that both

employees and consumers are seeking more sustainable products. Leaders need more rationale to

justify the investment.

Which values-based design principle should be used to reinforce this feedback?

A.

Create products from recycled materials.

B.

Use energy from renewable resources.

C.

Focus on creating enduring advantage

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Question # 41

Cloud Kicks asks to see a roadmap denoting how the design team will turn their product vision into reality.

What should the team do when developing their roadmap?

A.

Focus on features, including detailed outputs associated with each one.

B.

Ensure stakeholders stay connected and aligned during roadmap development

C.

Set expectations that once the roadmap is approved It will not be modified.

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Question # 42

Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The

design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers.

Which approach should the team use?

A.

Business process modeling

B.

Jobs to Be Done framework

C.

Customer journey mapping

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Question # 43

A strategy designer is presenting the results of a design sprint including sketches of new concepts for an upcoming release. Several business stakeholders were not aligned on the priorities driving the design sprint outcomes and spent the meeting arguing about new directions in which they would like to take the product.

What should the strategy designer do to gain alignment?

A.

Refine the ideas to a higher fidelity so the stakeholders get a better sense of the vision,

B.

Share research insights to build a deeper understanding and urgency around the problems to solve.

C.

Add the stakeholders’ ideas and agree to pursue both; it is more important to keep the peace on the team.

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Question # 44

Cloud Kicks (CK) wants to prototype and test the value proposition for a potential new business venture.

When gathering customer feedback on the prototype, which question should CK seek answers to when determining if the business model is viable?

A.

Would customers recommend this to a friend?

B.

How would customers improve the experience?

C.

What are customers willing to pay?

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Question # 45

The strategy designers at Cloud Kicks are leading a large number of projects initiated by

various stakeholders. They implement an Impact & Effort matrix to help them prioritize their work.

What is the purpose of an Impact & Effort matrix?

A.

To compare products based on predefined criteria to enable stakeholder discussion

B.

To prioritize projects based on key goals outlined in project framing

C.

To classify projects according to their level of urgency.

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