C_C4H22_2411 Exam Dumps - SAP Certified Associate - Implementation Consultant - SAP Emarsys

To integrate SAP Emarsys with SAP Customer Data Platform (CDP), the API user must have permissions to manage contact data, as this is a core aspect of the integration:

Option D (contact.create):Correct. This permission allows the API user to create and update contacts, which is essential for syncing contact data between Emarsys and CDP.

Option A:Incorrect. account.create is for managing accounts, not relevant to CDP integration.

Option B:Incorrect. field.view only allows viewing field definitions, not data manipulation.

Option C:Incorrect. campaign.sent is for retrieving campaign data, not contact syncing.The SAP Emarsys API Documentation and CDP integration guide specify contact.create as a key permission for this use case.References:SAP Emarsys API Documentation - "API Permissions" (https://dev.emarsys.com/ ), SAP Help Portal - "SAP CDP Integration".

In the Automation Center’s Digital Ads node:

Option A:Correct. Audiences must be created as "Automation Audiences" in the Digital Ads - Audiences tab to be selectable in the node.

Option B:Incorrect. Opt-in filtering is optional and not a prerequisite for audience selection.

Option C:Incorrect. Multiple nodes with different audiences are allowed in a program.

Option D:Incorrect. A Remove node isn’t required to add an audience.The SAP Emarsys Help Portal under "Digital Ads" specifies audience creation requirements.References:SAP Emarsys Help Portal - "Digital Ads" (https://help.emarsys.com/ ).

In SAP Emarsys,triggered emailsare automated messages sent in response to specific actions or eventsinitiated by contacts. These emails are essential for delivering timely and relevant information based on user interactions.​

Correct Options:

A. Send a confirmation email after a contact's purchase.This is a classic example of atransactional email, a subset of triggered emails. Such emails provide essential information about a recent transaction, ensuring customers have immediate confirmation and details of their purchase. ​

C. Send a delivery status update email upon status change.These emails notify customers about changes in their order's delivery status, such as shipping confirmations or delays. They are triggered by specific events in the order fulfillment process, keeping customers informed in real-time. ​help.emarsys.com

D. Send account details to registered contacts.Upon successful registration, sending account details or welcome information is a common practice. This triggered email ensures that new users receive necessary information about their account promptly. ​

Incorrect Options:

B. Send a marketing email on a contact's birthday.While sending birthday emails is a common marketing strategy, they are typically scheduled based on date and time rather than being triggered by a specific user action. Therefore, they are not considered triggered emails.​

E. Send a win-back email for defecting customers.Win-back emails aim to re-engage customers who haven't interacted with the brand for a certain period. These are usually part of a re-engagement campaign and are not triggered by a specific user action but rather by a lack of activity over time.​

Understanding these distinctions ensures that automated email strategies are effectively aligned with user behaviors and business objectives.

When SAP Emarsys integrates with SAP Customer Data Platform (CDP), specific attributes from email activities (e.g., opens) are synchronized:

Option A (IP address):Correct. The IP address of the contact opening the email is captured and synced for tracking and geolocation purposes.

Option C (Attachment size):Correct. If an email includes attachments, their size is tracked and synced as part of activity data.

Option D (Email subject line):Correct. The subject line of the email is synchronized to identify the specific campaign or email in CDP.

Option B (City name):Incorrect. While IP address might allow geolocation inference, "City name" is not a directly synced attribute.

Option E (Time zone):Incorrect. Time zone is not typically synced as a standalone attribute from email opens.The SAP Emarsys integration guide for SAP CDP lists IP address, attachment size, and email subject line among synced attributes.References:SAP Emarsys Help Portal - "Integration with SAP Customer Data Platform" (https://help.emarsys.com/ ).

To exclude a brand from recommendations in SAP Emarsys:

Option C:Correct. The command ['exclude', 'brand', 'is', "XELOR"] in the Web Extend script excludes XELOR from recommendations while keeping it purchasable.

Option A:Incorrect. Excluding "ALL" brands is nonsensical and would block all recommendations.

Option B:Incorrect. Including XELOR would promote it, not exclude it.

Option D:Incorrect. Setting "available" to false removes it from purchase, not just recommendations.The SAP Emarsys Help Portal under "Web Recommendations" details exclusion commands.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/ ).

In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:

Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.

Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.

Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement.

Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/ ).

SSL certificates in SAP Emarsys secure domains (e.g., for email or Web Channel):

Option A:Correct. A 12-month certificate from a Trusted CA (e.g., DigiCert) is valid and commonly used.

Option B:Correct. A 6-month certificate from a Trusted CA is also acceptable, as validity depends on the CA, not duration.

Option C:Incorrect. SAP Emarsys does not issue or maintain free certificates; clients must provide their own.

Option D:Incorrect. Self-signed certificates are not supported due to security and trust issues.The SAP Emarsys Help Portal under "SSL Configuration" specifies Trusted CA certificates.References:SAP Emarsys Help Portal - "SSL Certificates" (https://help.emarsys.com/ ).

Smart Insight filtering in SAP Emarsys includes:

Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.

Option C:Correct. Email campaign name allows filtering by specific campaigns.

Option D:Correct. Price amount enables filtering by order value ranges.

Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.

Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/ ).