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B2C-Solution-Architect Exam Dumps - Salesforce Certified B2C Solution Architect(SP23)

Question # 4

A holding company owns and operates a large number of brands internationally. They are interested in migrating to a Salesforce multi-cloud solution to optimize IT spending across the brands. The brands would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement.

Given that the company has operations and customers in multiple countries around the world, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security7

Choose 2 answers

A.

Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.

B.

When implementing an B2C Commerce storefront, consider providing shoppers a mechanism to download their data.

C.

Consider implementing Customer Data Platform (CDP) to ensure compliance with data protection laws.

D.

Consider implementing enhanced transaction security to apply appropriate actions to monitor and control Service Cloud user activity.

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Question # 5

Northern Trail Outfitters (NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce,

supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively. Now, NTO wants to increase its revenue by making personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console.

Which two things should a Solution Architect consider before recommending this approach?

Choose 2 answers

A.

The service console will need a customized Lightning component to display the recommendations,

B.

Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration.

C.

Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.

D.

Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.

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Question # 6

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.

What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

A.

Enable Collect Tracking within Marketing Cloud Personalization Builder

B.

Install Customer Tracking within Commerce Cloud Cartridge

C.

Enable Collect Tracking within Marketing Cloud Email Studio

D.

Create Cart Abandonment Emails within Marketing Cloud Email Studio

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Question # 7

A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction.

The company wants all changes in Salesforce data—including creation, updates, deletion, and undeletion of a record—to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance.

Which option is the most appropriate integration mechanism for this scenario?

A.

Outbound Messages

B.

Triggered Send Definition

C.

Apex Trigger Callout

D.

Change Data Capture

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Question # 8

An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based on their tier level.

Which two options should a Solution Architect configure to accomplish this?

Choose 2 answers

A.

Service Cloud can be extended with customer flows and Lightning Web Components to create a separate support process specifically designed for customers that are

attributed a tier level.

B.

Tier levels must be calculated and attributed to customers in Marketing Cloud and then propagated to Service Cloud so that they can be used to inform how cases are

routed to teams. Marketing Cloud must integrate with B2C Commerce to leverage purchase data necessary for these calculations.

C.

Case routing can be configured by configuring Service Cloud's omni-channel routine feature to route cases to support teams based on the tier level of the customer

submitting the case and the availability of agents supporting each tier level.

D.

Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud's omni-channel routing

feature and synchronized back to B2C Commerce and Marketing Cloud.

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Question # 9

A company is currently Implementing B2C Commerce and wants to use Marketing Cloud to send transactional emails like the Welcome Email, Order Confirmation, and Order Status Update Email.

Which three steps are required to configure the Marketing Cloud Connector for triggered emails?

Choose 3 answers

A.

Configure REST Services in B2C Commerce that will be used to authenticate B2C Commerce against Marketing Cloud via its API integration and initiate a transactional email delivery.

B.

Customize the B2C Commerce storefront to invoke Marketing Cloud's Transactional Messaging REST API whenever a transactional message should be delivered. This

customization should first authenticate B2C Commerce against Marketing Cloud and then deliver the Transactional Messaging pavload to inform message contents.

C.

Create an API Integration in Marketing Cloud using Installed Packages that provision access to Marketing Cloud APIs by external systems like B2C Commerce.

D.

Customize the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer's experience by using Marketing Cloud's

Transactional Messaging REST API. This customization should Include a payload that informs message contents.

E.

Integrate Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP.

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Question # 10

A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails.

All data must be encrypted at rest to comply with the merchant's security standards.

Which solution is appropriate?

A.

Shield Platform Encryption

B.

Tokenized Sending

C.

Transparent Data Encryption

D.

Field Level Encryption

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Question # 11

A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.

Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers

A.

Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.

B.

Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.

C.

Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID

D.

Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.

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Question # 12

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

A.

Transactional Data Extension

B.

Standard Data Extension

C.

Synchronized Data Extension

D.

Sendable Data Extension

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Question # 13

A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.

Which two actions are needed to enable an Abandoned Cart Journey?

Choose 2 answers

A.

Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions

B.

Integrate product, order, and customer data feeds into Service Cloud objects

C.

Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud

D.

Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation

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Question # 14

Universal Containers (UC) is in the process of implementing a B2C Commerce site for their storefront, and Experience Cloud for their support and help desk. UC wants to ensure that there is a single login and data experience between the two sites while also being relatively seamless.

Given the need for a single login experience, what should the primary system be for all authentication?

A.

Salesforce Identity

B.

B2C Commerce

C.

Service Cloud

D.

Experience Cloud

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Question # 15

Given that a company wants the purchase data from B2C Commerce In Sales Cloud, what standard objects from Sales Cloud should a Solution Architect map to B2C Commerce objects?

A.

Individual, Opportunity, Purchase

B.

Profile, Order, Opportunity

C.

Account, Order, Pricebook

D.

Contact, Order, Product

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Question # 16

A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.

Which two steps should a Solution Architect take to meet these requirements?

Choose 2 answers

A.

Create a Journey activity to update the records in Sales Cloud.

B.

Create a custom preference center that updates the records in Sales Cloud.

C.

Use the out-of-the-box preference center in Marketing Cloud.

D.

Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.

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Question # 17

At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production.

when should the full copy sandbox be refreshed?

A.

After each push from the partial data sandbox.

B.

After user acceptance testing is complete.

C.

After each major release to production.

D.

After a new user is added to production.

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Question # 18

A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform.

The company needs a system that can:

• Deliver a full list of all customer orders throughout their engagement lifetime

• Provide lifetime engagement tracking and history of the customer

• Calculate the lifetime value of customers based on their orders

Which three systems should a Solution Architect recommend to meet the company's requirements'

Choose 3 answers

A.

Salesforce Order Management

B.

Service Cloud

C.

Sales Cloud

D.

Marketing Cloud

E.

Heroku

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Question # 19

A university has several branded schools scattered across different colleges. Each of which has its own finances, business processes, and strategies for engaging students. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs. They are looking for art environment strategy across their potential purchases of Salesforce and Marketing Cloud.

What should a Solution Architect recommend to meet their needs?

A.

Marketing Cloud and Marketing cloud Connect across multiple connected Salesforce orgs

B.

Marketing Cloud with multiple business units connected to multiple existing Salesforce orgs with Marketing cloud Connect

C.

Marketing Cloud with multiple business units and a single, consolidated Salesforce org spanning all departments

D.

Marketing Cloud and a single, consolidated Salesforce org spanning all departments

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Question # 20

A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase.

Which option should be defined as the data source authority for the customer attributes collected from the sweepstakes page?

A.

Experience Cloud

B.

Service Cloud

C.

Marketing Cloud

D.

B2C Commerce

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Question # 21

A customer is using B2C Commerce, Marketing Cloud, Service Cloud, and Experience Cloud. They would like to leverage Salesforce CMS to create common content that can be leveraged across customer touchpoints.

Which two products can leverage Salesforce content without custom integration?

Choose 2 answers

A.

Experience Cloud

B.

B2C Commerce

C.

Marketing Cloud

D.

Service Cloud

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Question # 22

A customer is currently implementing B2C Commerce and wants to use Marketing Cloud to send triggered emails like the Welcome Email, Order Confirmation, and Order Status Update Email. The customer is not interested in Sales or Service Cloud.

Which three steps are required to configure the Marketing Cloud for B2C Commerce storefront triggered emails?

Choose 3 answers

A.

Configure data extensions in Marketing Cloud for B2C Commerce objects.

B.

Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs.

C.

Set up jobs in B2C Commerce to send catalog, product, order, and customer to Marketing Cloud SFTP.

D.

Copy and paste the Collect Script within the head or body in the website template.

E.

Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension

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Question # 23

A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of the lack of systems there is no ability to track how successful agents are. In addition, their ordering system cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.

What are two reasons a connected B2C Solution can add value to the company?

Choose 2 answers

A.

Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku

B.

Allows agents to more easily access customer data to better support customers when they call in

C.

Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials

D.

Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents

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Question # 24

A merchant has implemented a custom solution on B2C Commerce, exposing a configurable outdoor table composed of multiple, different SKUs representing the table top, legs, hardware, cover, and optional extended warranty.

On the B2C Commerce storefront, customers can select from any in-stock options for each of the components to create their perfect table before check-out. Although the final product is presented to the customer as one table, inventory is tracked at the component level, and all of the component SKUs must be sent to the Order Management System in the resulting commerce order.

Which two solutions would allow the merchant to make this custom product experience available in Service Cloud to support the customer service rep purchasing and feature review''

Choose 2 answers

A.

Create a custom Open Commerce API {OCAPI) endpoint on B2C Commerce to expose the custom product options and component availability in real time to support a custom experience in Service Cloud.

B.

Create a custom B2C Commerce job to export custom product component data on a nightly basis and import into Service Cloud to support a

custom experience.

C.

Use hooks to extend the existing Open Commerce API (OCAPI) product endpoint with additional information about the custom product options and component availability in real time to support a custom experience in Service Cloud.

D.

Use Customer Service Representative (CSR) Order on Behalf Of to access the existing B2C Commerce storefront as a CSR acting on behalf of a customer when making purchases or reviewing custom products.

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Question # 25

A company, currently using B2C Commerce and Service Cloud, has recently purchased and integrated Salesforce Order Management into its order flow. One of the first projects the company would like to complete is to allow its customers to purchase online and pick up their order in the store.

What flow should a Solution Architect suggest to facilitate this request'

A.

B2C Commerce exports the order to Salesforce Order Management. Salesforce Order Management passes the order information to Service Cloud. Once the order is picked up by the customer, Service Cloud updates the final status in Salesforce Order Management.

B.

B2C Commerce exports the order to Service Cloud. Service Cloud passes the order information to Salesforce Order Management. Once the order is picked up by the customer, Salesforce Order Management updates the final status in Service Cloud.

C.

B2C Commerce exports the order to Salesforce Order Management. Salesforce Order Management passes the order information to Service Cloud. Once the order is picked up by the customer, Service Cloud sends the final status to B2C Commerce.

D.

B2C Commerce exports the order to Service Cloud and Salesforce Order Management at the same time. Once the order is picked up by the customer, Service Cloud sends the final status to Salesforce Order Management and B2C Commerce.

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Question # 26

Northern Trail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases.

Which option should a Solution Architect configure to accomplish this7

A.

Auto Response rules and Support Processes

B.

Apex trigger on a Case object

C.

Queues and Assignment rules

D.

Auto-launched Flow with a Record Trigger

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Question # 27

A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.

Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

Choose 2 answers

A.

Customer 360 Data Manager

B.

Third-party application or AppExchange tool

C.

Duplicate Matching Rules

D.

Lightning Data Services

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Question # 28

A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations. They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history.

Which three options can a Solution Architect recommend to increase security for their existing users?

Choose 3 answers

A.

Implement high-assurance requirements for Experience Cloud profiles.

B.

Add a login flow that defines the scope of user access authorized by authentication providers.

C.

Replace Pardot with Marketing Cloud to implement SMS for multi-factor authentication.

D.

Maintain GAuth tokens for existing Experience Cloud profiles.

E.

Develop login flows to change the user's session security level to initiate third-party identity verification.

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Question # 29

A company wants to use Marketing Cloud to send customer electronic receipts that originate from its point of sale (POS) system. The company has a need for the receipt to be sent no more than 10 minutes after purchase and would like to track all email sends that are being placed to that customer, The Marketing Cloud Contact Key should be the Service Cloud Contact ID.

What solution should a Solution Architect recommend to achieve this need?

A.

Make an API call from the POS to Marketing Cloud to send the electronic receipt and then call Service Cloud to add the customer if they do not exist. Use an automation in Marketing Cloud nightly to remove any duplicate contacts that may be introduced with Marketing Cloud Connect.

B.

Make an API call from the POS to Service Cloud to retrieve the Service Cloud Contact ID. If the customer does not exist, submit a POST to Service Cloud to create the Contact ID, then send the Contact ID to Marketing Cloud via an API to send the electronic receipt.

C.

Make an API call from the POS to Service Cloud to add the customer if they do not exist; leverage a custom object to send details to Marketing Cloud via Marketing Cloud Connect and synchronized data sources to send the electronic receipt.

D.

Make an API call from the POS to Marketing Cloud te send the electronic receipt. No call is required to Service Cloud to fetch the Contact IO as this information is already available at the POS.

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Question # 30

A company uses Service Cloud and B2C Commerce and now wants to enable the ‘Order on Behalf of functionality on its storefront.

Which two actions should a Solution Architect take to ensure agents can use the ‘Order on Behalf of’ functionality?

Choose 2 answers

A.

Apply the "Order on Behalf of permission set to Service Cloud users.

B.

Verify that the permissions for the B2C Commerce account support ‘Order on Behalf of’.

C.

Verify that agents have a user record in Service Cloud and an account created in B2C Commerce.

D.

Configure agents to use SSO between B2C Commerce and Service Cloud.

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Question # 31

Universal Containers is currently using B2C Commerce and Service Cloud for its commerce and service needs. A new CMO has recently Joined and has asked why there is such a strong disconnect between all their marketing systems and their commerce tool. They do not want to force a new marketing too* on all the business units but they do want all of them integrated, with commerce underlying all.

Which recommendation can a Solution Architect make that will work with their existing technology investments'

A.

Recommend CDP to replace their existing marketing tools and maintain a single view into commerce with the Commerce CDP Connector

B.

Recommend CRM Analytics to integrate with their existing marketing data sources and create a single view of the customer with the B2C Commerce Connector

C.

Recommend CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce COP Connector

D.

Recommend Marketing Cloud to integrate with their existing marketing tools and provide a single view into commerce with the B2C Commerce APIs

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Question # 32

Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the

Marketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamic

content from multiple sources.

How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?

A.

Utilize Synchronized Data Sources within Marketing Cloud.

B.

Implement a custom integration between Marketing Cloud and the Customer Success Platform.

C.

Install and configure Distributed Marketing to make content accessible.

D.

Use Marketing Cloud Connect to fetch the expected data using APIs at send time.

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Question # 33

An organization uses B2C Commerce to capture order details but needs to process the order in an ERP system. They want B2C Commerce to send a message to the ERP system with the order details after they have been entered, then wait for the order to be processed, and then receive a reply from the ERP system with the order number and status.

Which integration pattern should a Solution Architect use to meet this requirement?

A.

Asynchronous Call-Out

B.

Request and Reply

C.

Batch Data Synchronization

D.

Publish / Subscribe

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Question # 34

A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud.

What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly?

Choose 2 answers

A.

The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale.

B.

The subscriber in Marketing Cloud does not have a preferred locale set.

C.

The locale is not set correctly in the body of the email template.

D.

The ShippingMethods data extension is missing the label and description field for the corresponding locale.

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Question # 35

A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution.

Which two considerations are relevant for the merchant when determining an appropriate solution?

Choose 2 answers

A.

With Shield, encrypted fields are not visible to the user, but there are no other feature impacts.

B.

With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.

C.

Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields.

D.

Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.

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Question # 36

A global pharmaceutical company wants to roll-out online shopping for customers in multiple countries and needs a quick return on investment (ROI). The company is considering how to market products from prenatal vitamins to drug therapies that improve neonatal outcomes.

Each country has its own regulations around marketing and online sales. Some countries may not allow marketing to Individuals, but will allow marketing to healthcare providers and have different regulations for various channels and touchpoints. In some countries, they are allowed to use curated social content tor product ratings and discussions. In addition, branding Is uniquely defined In each country so the company would like to combine ecommerce with existing content management systems.

What strategy should a Solution Architect recommend to solve these needs?

A.

B2C Commerce, Marketing Cloud, and Experience Builder with multi-Currency and translation workbench.

B.

Headless BZC Commerce. LINK cartridges. SFRA-style development with Heroku and MuleSoft.

C.

Multi-org approach with Partner and Customer Communities, B2C Commerce, Heroku, and Mulesoft for SFKA-style development.

D.

Multi-org approach with Service Cloud, LINK cartridges and translation workbench, and Partner and Customer Communities.

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Question # 37

A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.

What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?

Choose 2 answers

A.

Enable customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order.

B.

Enable customer service agents to update and complete a cart transaction on behalf of the customer.

C.

When the cart value reaches a certain value, push a chat request to assist the customer with the checkout process.

D.

Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.

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Question # 38

A company uses Marketing Cloud, Experience Cloud, B2C Commerce, and Service Cloud. It is in the process of defining the authoritative system for key data entities involved in B2C Journeys. The company has about 200,000 customers, each averaging 30 orders per year

Which option should be considered the authoritative record for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email?

A.

Marketing Cloud subscriber

B.

B2C Commerce customer

C.

Experience Cloud user

D.

Service Cloud contact

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Question # 39

An ecommerce company has one Primary Instance Group with three instances and one Secondary Instance Group with five sandboxes.

They are expanding and adding people in multiple locations to manage the storefront. They would like additional sandboxes to support their expansion efforts into new markets with new templates, scripts, and controllers.

Which approach should a Solution Architect recommend?

A.

Add new instances to the Primary Instance Group for new sandboxes in each realm.

B.

Add a Tertiary Instance Group to add sandboxes to the existing realm.

C.

Add a new realm for each new market to get additional sandboxes for each realm.

D.

Add new sandboxes to the Secondary Instance Group for the current realm.

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Question # 40

Northern Trail Outfitters (NTO) is at the beginning of an implementation of B2C Commerce and is now discussing the communication flow. They are designing the flows between systems to send password resets via email when a new account is created in B2C Commerce or the email address is updated.

Considering NTO also uses Service Cloud and Marketing Cloud, which feature should a Solution Architect suggest to optimize the end-customer experience while also ensuring that tracking is visible to service agents?

A.

Service Cloud Email Service

B.

Marketing Cloud Journey Event

C.

Marketing Cloud Triggered Send

D.

Commerce Cloud Email Service

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Question # 41

A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.

The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.

What are two implications that a Solution Architect should consider prior to implementing this solution? Choose 2 answers

A.

Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloud

B.

Engagement history from the lead record will be natively available for contact record in Marketing Cloud

C.

Leads are unique contact records in Marketing Cloud

D.

Leads can have detrimental impact on quality of contact records in Sales Cloud

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Question # 42

A university is considering using Experience Cloud so its students can interact with advisors who have Service Cloud licenses. The university would like to offer the easiest path for existing students to log in while still maintaining security. They have an on-premises Active Directory identity provider and use Google Workspace (formerly known as G Suite) for student email addresses.

What should a Solution Architect recommend?

A.

Implement Social Sign On with Openld Connect and Google Workspace as Auth Provider.

B.

Implement Active Directory and Salesforce Identity for SAML delegated Single Sign On.

C.

Implement Aloha template for students to access email with Salesforce Authenticator app.

D.

Implement OAuth 2.0 authentication protocol with Google Workspace as Service Provider.

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Question # 43

An organization wants to implement B2C Commerce, Marketing Cloud, and Service Cloud in a phased manner with the goal of keeping the overall project manageable and achieving a quick return on investment.

Their current legacy commerce system is home grown and has frequent, costly outages— making this the highest priority for replacement. The current marketing platform collects only basic analytics from email marketing campaigns and has no awareness of the larger customer context. Currently, the call center meets most customer needs but the process is time-consuming and forces the agent to interact with multiple disconnected systems.

Which two implementation strategies should a Solution Architect recommend when rolling out an integrated customer experience across B2C Commerce, Marketing Cloud, and Service Cloud?

Choose 2 answers

A.

Implement Marketing Cloud immediately after B2C Commerce in order to leverage the Marketing Cloud Contact Key as the Service Cloud Contact ID when Service Cloud is implemented later.

B.

Implement Marketing Cloud and Service Cloud together in one phase after B2C Commerce to ensure that they share a common view of the customer from the beginning.

C.

Implement Service Cloud immediately after B2C Commerce in order to leverage the Service Cloud Contact ID as the Marketing Cloud Contact Key when Marketing Cloud is implemented later.

D.

Implement all three clouds at the same time; the primary identifiers for all three clouds must be synced to the others from the start in order to achieve a unified experience.

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Question # 44

An insurance company needs the ability to relate contacts to their workplace to track which services are paid by the employee benefits. Contacts receive emails to notify them of new policy offerings. Agents also need to relate adults in the same household who share access to financial resources and policy information to sign them up for the right policies. Adjusters need the ability to see and respond to claims from anyone in the household. Independent agents need daily access to customer data as well. Customers also need periodic access to claims and policy information for their household. The company also wants to track what data searches are performed by agents and adjusters on the platform to analyze their work.

Which products should a Solution Architect recommend in addition to Insurance for Financial Services and Experience Cloud to meet these needs?

A.

Shield and Event Monitoring Analytics App, Pardot

B.

Digital Engagement, Shield with Splunk, Social Engagement Studio

C.

REST API Event Monitoring and Tableau CRM, Marketing Engagement Studio

D.

Salesforce Field Service, Shield Encryption at rest. Digital Engagement

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Question # 45

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.

Tokenized Sending was presented as a way to address these concerns.

Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?

Choose 2 answers

A.

The synchronized data extensions will include the token and all PII attributes

B.

All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions

C.

The standard email address field for contacts and leads needs to be populated with a token

D.

The token with all supporting attributes will need to be stored in Service Cloud

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