AD0-E555 Exam Dumps - Adobe Marketo Engage Professional

• Qualification rules control how many times someone can run through the flow in a Smart Campaign. By default, even if someone triggers a Smart Campaign multiple times, they will only be sent through the flow once1.
• To modify these settings, the marketer needs to go to the Schedule tab of the Smart Campaign and click Edit Settings1.
• There, the marketer can choose how often to run the people through the Smart Campaign flow: only once, every time, or once every # days / weeks / months1.
• If the marketer wants to allow a person to go through the flow every time they qualify, they need to select the option Every time1. References: 1: Edit Qualification Rules in a Smart Campaign

• A single opt-in process is when a person fills out a form and is automatically added to the mailing list without any further confirmation1.
• An automatic opt-in process is when a person is added to the mailing list without their explicit consent, such as by pre-checking a box or by purchasing a product2.
• A double opt-in process is when a person fills out a form and is then sent an email that requires a click to confirm the opt-in. This ensures that the person has given their permission and has a valid email address13.
• Therefore, the correct answer is C. Double opt-in, as it matches the description of the scenario given in the question. References:
• 1: How to Set Up Double Opt-In (COI) - Marketo
• 2: Opt-In Email Marketing Benefits and Best Practices for 2024
• 3: Double opt in process - Marketing Nation

• A Default Program is a type of program that you can create to generate new names from a form and a local landing page1.
• When a new person fills out the form, they would become a member of the program1. This means they would be added to the program’s database and receive personalized communication and offers based on the program’s criteria2.
• The person would also be considered not anonymous in the Database3. This means their name and other attributes would be visible to you and your team, and you could track their interactions with the program and the campaign4.

References:

• Create and measure a default program
• Leverage the flexibility of default programs
• Get started with Adobe Marketo Engage program templates
• Create a Form

• A Smart Campaign is a workflow that automates actions based on triggers and filters.
• There are two types of Smart Campaigns: trigger and batch.
• A trigger Smart Campaign listens for a specific activity or change in data and then executes actions for each person who meets the criteria. For example, a trigger Smart Campaign can send an email to a person who fills out a form on a landing page.
• A batch Smart Campaign processes all qualified people at once, regardless of when they performed the activity or changed the data. For example, a batch Smart Campaign can update the lead status of all people who attended a webinar.
• Therefore, the type of Smart Campaign that processes all qualified people at once is a batch Smart Campaign. References: : What is a Smart Campaign? : Trigger Smart Campaign Example : Batch Smart Campaign Example

• A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1.
• A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2.
• To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to “Webinar > Registered” in the Smart Campaign3.
• This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3.
• The other flow steps are not correct because:

• A People Performance report is a report that measures database growth over time. It shows how many people were added, and when. It also allows grouping the results by any person or company attribute, or by segmentation1.
• To create a People Performance report, follow these steps1:
• To view the results, click the Report tab. You will see the number of people created in the Database in the last six months, grouped by industry. References: 1: People Performance Report | Adobe Marketo Engage

• A landing page is a web page that you create and host in Marketo Engage that allows you to capture information from visitors, such as their name, email address, or company name1.
• A landing page URL is the web address that visitors use to access your landing page. By default, Marketo Engage generates a landing page URL based on the name of your landing page and the domain of your Marketo Engage instance2.
• However, you can modify the landing page URL to make it more SEO friendly, descriptive, or consistent with your branding2.
• To modify the landing page URL, you need to follow these steps23:

References: 1: Landing Pages | Adobe Marketo Engage 2: Edit Landing Page URL Settings | Adobe Marketo Engage 3: 7 Tips for Creating Landing Pages in Marketo - Sponge : Landing Pages | Adobe Marketo Engage : Edit Landing Page URL Settings | Adobe Marketo Engage : [7 Tips for Creating Landing

• A Smart List is a dynamic list of people who meet certain criteria, such as having a specific attribute, behavior, or activity1.
• A Data Value Changed filter is a filter that allows you to find people who have changed the value of a specific field2.
• A constraint is a condition that further narrows down the filter criteria3.
• To create a Smart List with Data Value Changed filter, follow these steps4:
• To view the results, click the Leads tab. You will see the number and details of the people who changed their Person Status from Marketing Qualified to Sales Qualified in the past 30 days. References: 1: Smart Lists | Adobe Marketo Engage 2: Data Value Changed Filter | Adobe Marketo Engage 3: Filter Constraints | Adobe Marketo Engage 4: Create a Smart List | Adobe Marketo Engage