Two weeks have passed since the article about Woddâ€™s role in tax avoidance was published. Thankfully, the initial reaction was to condemn the celebrities who invest in tax avoidance and little was said about Woddâ€™s role in facilitating tax-efficient investments.
You have received the following email from Sarah Johns, Marketing Director:
From: Sarah Johns, Marketing Director
To: Senior Finance Manager
Subject: Forestry certification
I am told that you would be a good person to talk to concerning the practical implications of a new venture that has been proposed.
I have attached a sales brochure that I downloaded from Tabelâ€™s website. Tabel is a competing forestry company that has similar interests to our own. It has recently launched the certification scheme that it has described in its brochure. It has no competition for this certification in Marland because no other company has sought the qualifications required to offer an accredited Forest Certification Service.
Wodd has the necessary skills to offer a credible Forest Certification Service. Our forestry managers already aim to exceed all of the requirements set out by the global body. We also have a well-resourced internal audit department. I believe that we could transfer either forestry managers or internal auditors to a new external certification department. The transferred staff would complete the training required by the global body and would sit the associated examinations. We could then compete with Tabelâ€™s service.
I need your advice on the following:
Could you explain how you imagine that a typical certification investigation would work and the skills that it would require? That will help us to decide whether to approach forestry managers or internal auditors and will also enable us to describe the work that they would be doing if they agreed to be transferred.
What are the challenges associated with motivating and evaluating the investigators in the certification service and how might we address these?