Most Web sites that use online advertising can be divided into two site categories based on how the sites benefit from the advertising. What are these two e-commerce site categories?
Which of the following is the most effective strategy for conducting an opt-in e-mail marketing campaign?
You want to configure a second Web site on a server. Which of the following most efficiently ensures that requests are properly processed by this second Web server for customers around the world?
Which of the following is a common practice for ensuring the quality of customer service?
What step would be appropriate before launching an e-commerce site with a newly installed payment gateway?
Which of the following can help customers complete purchases more quickly?
What is the name of the electronic funds transfer (EFT) system governed by the United States and designed to provide the clearing of electronic payments between banks?
Which of the following is a messaging protocol designed to ensure the integrity of data sent between incompatible computers?
Mortimer is creating an e-business site for an international supplier of exotic flower bulbs. Many customers are loyal purchase-club members. He has decided to use a virtual catalog in the construction of the site. Which of the following practices pertaining to implementing a virtual catalog should be avoided?
Yvonne has received reports that the Web server she administers has been responding slowly to page requests, and often responds so slowly that requested pages are never received. After reviewing the server logs, Yvonne determines that the Web server has received more than 1 billion requests sent to a nonexistent port. The Web server is the target of:
What is the most accurate way to determine the number of visits to a Web site?
A customer has placed an online order. The order has been written to a database for processing and the customer's credit card has been charged. What is the last interaction with the customer during the order process?
Which of the following is the most effective way to build community with your online storefront?
You are reviewing the requirements for an order entry system. The system will need to work with your accounting system and your customer database. Which of the following is the most important consideration?
You have been asked to create a digital certificate server. Your supervisor wants you to provide a standard, convenient method for allowing users to request certificates. Which of the following steps should you take?
Marty included a banner ad for her online MP3 player store on a music download Web site. She found that 72 percent of users who visited the site via banner ad clickthrough became customers. Which of the following is the term for this percentage?