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1D0-525 Exam Dumps - CIW v5 E-Commerce Designer

Question # 4

Most Web sites that use online advertising can be divided into two site categories based on how the sites benefit from the advertising. What are these two e-commerce site categories?

A.

Referrer sites and publisher sites

B.

Marketer sites and advertising sites

C.

Referrer sites and marketer sites

D.

Publisher sites and marketer sites

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Question # 5

Which of the following is the most effective strategy for conducting an opt-in e-mail marketing campaign?

A.

Create an executable ActiveX application as an e-mail attachment that describes the company.

B.

Send e-mail messages once a day to initial contacts for the first two weeks.

C.

Create an executable Java application as an e-mail attachment that describes the company.

D.

Send e-mail messages once every two weeks to follow up on an initial contact.

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Question # 6

You want to configure a second Web site on a server. Which of the following most efficiently ensures that requests are properly processed by this second Web server for customers around the world?

A.

Secure Sockets Layer (SSL)

B.

The server's hosts file

C.

The hosts file on user systems

D.

A host header value

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Question # 7

Which of the following is a common practice for ensuring the quality of customer service?

A.

Notifying a customer by e-mail when a product is shipped

B.

Sending product announcements from partners by e-mail to new customers

C.

Notifying the customer's credit card company via e-mail that a purchase has occurred

D.

Asking customers to participate in a blog

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Question # 8

What step would be appropriate before launching an e-commerce site with a newly installed payment gateway?

A.

Contact the issuing bank to verify connections.

B.

Contact the acquiring bank to verify connections.

C.

Register the gateway with accepted credit card issuers.

D.

Test the system using various payment methods.

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Question # 9

Before you can conduct usability testing, you should:

A.

identify your potential customers.

B.

identify the most-traveled path of your site.

C.

identify browser compatibility issues.

D.

publish your site to a production server.

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Question # 10

Which of the following can help customers complete purchases more quickly?

A.

Detailed descriptions of products

B.

An RSS feed directing customers to a site blog

C.

Product testimonials from other customers

D.

A well-planned site hierarchy

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Question # 11

What is the name of the electronic funds transfer (EFT) system governed by the United States and designed to provide the clearing of electronic payments between banks?

A.

The Automated Clearing House (ACH) network

B.

The National Clearing House (NCH) network

C.

The Originating Depository Financial Institution (ODFI)

D.

The Receiving Depository Financial Institution (RDFI)

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Question # 12

Which of the following is a messaging protocol designed to ensure the integrity of data sent between incompatible computers?

A.

Electronic Data Interchange

B.

Electronic Data Interface

C.

Electronic Download Instruction

D.

Electronic Description Interface

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Question # 13

Mortimer is creating an e-business site for an international supplier of exotic flower bulbs. Many customers are loyal purchase-club members. He has decided to use a virtual catalog in the construction of the site. Which of the following practices pertaining to implementing a virtual catalog should be avoided?

A.

Making multiple base catalogs appear as a single catalog to customer

B.

Adding new items to the virtual catalog to add duplicate database entries

C.

Managing pricing in multiple currencies

D.

Implementing special pricing rules for club members

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Question # 14

Which of the following describes a root certificate authority (CA)?

A.

A CA that has an unlimited validity period

B.

A CA that uses LDAP to transmit its credentials to other CAs

C.

A CA that cannot be brought offline

D.

A CA that signs its own certificate and certifies itself as legitimate

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Question # 15

Yvonne has received reports that the Web server she administers has been responding slowly to page requests, and often responds so slowly that requested pages are never received. After reviewing the server logs, Yvonne determines that the Web server has received more than 1 billion requests sent to a nonexistent port. The Web server is the target of:

A.

denial-of-service attacks.

B.

database tampering.

C.

pharming attacks.

D.

buffer overflow attacks.

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Question # 16

What is the most accurate way to determine the number of visits to a Web site?

A.

Use automatic e-mail notification.

B.

Install a hit counter.

C.

Use a tracking service.

D.

Measure server bandwidth used.

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Question # 17

A customer has placed an online order. The order has been written to a database for processing and the customer's credit card has been charged. What is the last interaction with the customer during the order process?

A.

Update the customer profile.

B.

Send a confirmation e-mail message to the customer.

C.

Redirect the customer to the home page.

D.

Send a shipping notification via e-mail to the customer.

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Question # 18

Which of the following is the most effective way to build community with your online storefront?

A.

Accept several different payment options.

B.

Provide a quantity discount.

C.

Create an incentive-based program.

D.

Generate an automatic order confirmation.

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Question # 19

You are reviewing the requirements for an order entry system. The system will need to work with your accounting system and your customer database. Which of the following is the most important consideration?

A.

Secure transaction processing

B.

Ease of use

C.

Backup ability

D.

Database compatibility

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Question # 20

You have been asked to create a digital certificate server. Your supervisor wants you to provide a standard, convenient method for allowing users to request certificates. Which of the following steps should you take?

A.

Enable a server share to allow users to place certificates into a directory.

B.

Configure the certificate server to process Web-based certificate requests.

C.

Configure the certificate server to process e-mail-based certificate requests.

D.

Enable LDAP-based certificate requests to be processed automatically.

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Question # 21

Marty included a banner ad for her online MP3 player store on a music download Web site. She found that 72 percent of users who visited the site via banner ad clickthrough became customers. Which of the following is the term for this percentage?

A.

Exposure rate

B.

Conversion rate

C.

Purchase rate

D.

Clickthrough rate

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