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Marketing-Cloud-Email-Specialist Exam Dumps - Salesforce Certified Marketing Cloud Email Specialist (SP24)

Question # 4

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

A.

Configure Eastern Content Tagging to automatically tag stock art.

B.

Import a metadata tag index for the stock art so the images are searchable

C.

Select categories and content type from the import dropdown when importing images.

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Question # 5

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.

What should the marketer do in order to accomplish this?

A.

Select the Recurring schedule type for the entry source in Journey Builder.

B.

Schedule and activate Triggered Sends for the messages in the journey.

C.

Select an automation to populate the Entry Source Data Extension.

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Question # 6

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update should be implemented to the automation to process the fries as they are received while minimizing network?

A.

Replace the Schedule with File Drop and use a filename pattern

B.

Implement an API to start automation with every file transfer.

C.

Replicate the automation and schedule mem to execute server eight hours

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Question # 7

A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country.

What should they use to determine the number of matching records in the least number of steps?

A.

Filtered data extension

B.

SQL Query

C.

Data Filter

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Question # 8

Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.

What should NTO use to ensure the most up-to-date content is included in each email?

A.

Reference Content Block

B.

Dynamic Content Block

C.

Einstein Content Selection

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Question # 9

A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.

What is the reason records are NOT being recorded?

A.

Test sends are rot recorded on the Send Log Data Extension.

B.

The send exceeded the maximum test send threshold.

C.

A subscriber was not selected in the Subscriber Preview tab.

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Question # 10

Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

A.

In Send Management, add the word TACO to the Auto-Suppression Rules.

B.

In the Subject/Preheader Validation section of Email Studio, add the word TACO.

C.

In Send Classifications, delete TACO from the available classification options.

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Question # 11

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

A.

Multi-Step Journey

B.

User Initiated Send

C.

Automation Studio Email Activity

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Question # 12

Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.

Which feature should help achieve this?

A.

Einstein Messaging Insight

B.

Einstein Engagement Scoring

C.

Einstein Engagement Frequency

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Question # 13

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A.

SQL Query, Data Extract, File Transfer

B.

SQL Query, Filter, Data Extract

C.

Filter, Data Extract, File Transfer

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Question # 14

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

Which Journey Builder component addresses the two requirements of this campaign?

A.

Decision Splits

B.

Goals

C.

Exits

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Question # 15

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.

Which best practice should they follow to uphold their sender reputation?

A.

Continue monitoring the bounce rate for changes.

B.

Remove the bounced addresses before the next send.

C.

Nothing — bounce rates up to 30% are acceptable.

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Question # 16

Northern Trail outfitters wants information on the email performance of an abandoned cart journey.

Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?

A.

Email Analytics Tile

B.

Journey History

C.

Analytics Dashboard

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Question # 17

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?

A.

Filter Data Activity

B.

Random Data Extension

C.

SQL query activity

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Question # 18

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.

Which step needs to be completed?

A.

The email must be recreated using the updated template.

B.

'Update Email Now' needs to be applied to each email.

C.

The template must be approved before updates are reflected.

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Question # 19

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.

Which feature, if configured, should provide a warning prior to sending?

A.

Subject and Preheader Validation

B.

Content Detective

C.

Subscriber Preview and test Send

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Question # 20

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.

What should the NTO marketing team include in the email design to encourage a high response rate?

A.

Make the call-to-action button that links to the feedback form bigger and with red background

B.

Replace call-to-action with interactive Email Form

C.

A Salesforce Survey block called in by an AMPscript function.

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Question # 21

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated

in a data extension.

What should a marketer do to ensure the Email Address field values are unique?

A.

Use Email Address as Subscriber Key.

B.

Select 'Deduplicate by Email' checkbox.

C.

Mark the field as the Primary Key.

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Question # 22

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A.

Send both email and SMS to ensure subscribers get NTO's messages.

B.

Create one Entry Source for each messaging channel.

C.

Ensure preferred channel is available in subscriber data.

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Question # 23

Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.

Which settings should be enabled to allow a SQL Query Activity to update the data extension?

A.

Is Sendable

B.

Nullable

C.

Primary Key

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Question # 24

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.

Who should path optimizer be configured to handle these requirements?

A.

Place a Random Split before Path Optimizer for the pilot group.

B.

Configure a holdback group to be targeted by the winner.

C.

Select winning path three days after journey activation

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Question # 25

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.

Which tool should provide a list of subscribers who didn't receive the expected emails?

A.

_sent Dataview

B.

'Subscribers Not Sent To* report

C.

Not Sent Tracking Extract

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Question # 26

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

A.

Contact Builder

B.

Automation Studio

C.

Journey Butter

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Question # 27

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.

Which configuration caused the send to fail?

A.

Two fields with ''Email Address data type

B.

Failure to choose the send classification

C.

Incorrect Sending Relationship

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Question # 28

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.

What should the marketer do to accomplish this?

A.

Leverage Social Studio to capture email addresses.

B.

Create CloudPages to collect and subscribe users,

C.

Use Journey Builder to build an audience using Ad Studio.

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Question # 29

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.

Which setting should be configured in a send to identify the line of business sending the message?

A.

Sender Authentication Package

B.

Brand Builder

C.

Sender Profile

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Question # 30

A global marketing team has created an email using Content Builder Approvals and shared it

with multiple business units in their Enterprise. Even though the email was approved,

additional changes are needed.

What is the first action the team should take to make the edits?

A.

Update email approval status.

B.

Cancel send using email.

C.

Unshare the email.

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Question # 31

A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.

Which tool should the marketer use?

A.

Content Detective

B.

Test Send

C.

Send Preview

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Question # 32

Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.

Which mobile optimization option provides the quickest turnaround and easiest implementation?

A.

Mobile Responsive

B.

Responsive Aware

C.

Mobile Aware

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Question # 33

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.

How should the automation workflow be built to accomplish this?

A.

Add each Send Email activity to different steps in an automation.

B.

Include a Verification activity between each step of an automation.

C.

Add each Send Email activity to a single step in an automation.

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Question # 34

A marketer is preparing to send out the weekly newsletter, but they're unable to see the

email address that they would like to send from.

Where should a marketer go to see a list of all email addresses and domains that are verified

for sending?

A.

From Address Management

B.

Send Classifications

C.

Domain SSL Certificates

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Question # 35

Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A.

Google Analytics Integration

B.

Tracking Extracts

C.

Report Snapshots

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Question # 36

Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.

What should be created to achieve this?

A.

A collection

B.

A Dimension

C.

A Dashboard

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Question # 37

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.

What should NTO do to simplify the journey?

A.

Use the Update Contact a:

B.

A Utilize exit criteria for the journey.

C.

Ensure the Contact entry mode is No re-entry

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Question # 38

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.

Which best practice should the email designer follow to meet accessibility standards?

A.

Minimize whitespace

B.

Build image-based emails.

C.

Use contrasting colors

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Question # 39

A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.

What should the marketer do to accomplish this?

A.

Use Journey Builder to build an audience using Ad Studio.

B.

Web Studio to capture Query parameters from social media link.

C.

Use an interactive form from email Studio to collect this information

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Question # 40

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

A.

API Event Entry Source

B.

CloudPages Entry Source

C.

Contact Event Entry Source

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Question # 41

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.

What should be done to ensure the report a sent to the director each day?

A.

Schedule report and email file to the director.

B.

A Schedule report and email the link to download.

C.

Schedule report to export as a web page.

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Question # 42

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.

Which action should the marketer take to evaluate journey performance?

A.

Define a goal for each journey.

B.

Review opens and clicks activity summaries.

C.

Export the journey email analytics

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Question # 43

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

A.

List Unsubscribe header

B.

Profile Center Unsubscribe

C.

Universal Unsubscribe

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Question # 44

When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

A.

Use the complaint exclusion list on future sends.

B.

Add the subscriber to the auto-suppression list.

C.

Delete the subscriber from All Subscribers

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Question # 45

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.

What should happen with the scheduled send, if no other action is taken?

A.

The Send is paused unit is approved again.

B.

The send is canceled when the approval is withdrawn.

C.

The originally approved version of the email will be sent.

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Question # 46

A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A.

Campaigns

B.

Sender Profile

C.

Tabs

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Question # 47

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A.

An automation that deletes old data extensions, emails, and reports

B.

An automation that contains several recurring emails and decisioning points

C.

An automation that Imports subscriber data regularly and updates key data extensions

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Question # 48

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

A.

Test Send

B.

Content Detective

C.

Subscriber Preview

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