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Marketing-Cloud-Email-Specialist Exam Dumps - Salesforce Certified Marketing Cloud Email Specialist (MC-202)

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Question # 4

Northern Trail Outfitters (NTO) has a new product launch.

Which tool should enable NTO to easily target the most loyal subscribes?

A.

Path Optimizer

B.

Google Analytics Audience

C.

Einstein Engagement Scoring

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Question # 5

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.

What should happen with the scheduled send, if no other action is taken?

A.

The Send is paused unit is approved again.

B.

The send is canceled when the approval is withdrawn.

C.

The originally approved version of the email will besent.

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Question # 6

A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country.

What should they use to determine the number of matching records in the least number of steps?

A.

Filtered data extension

B.

SQL Query

C.

Data Filter

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Question # 7

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.

Whoshould path optimizer be configured to handle these requirements?

A.

Place a Random Split before Path Optimizer for the pilot group.

B.

Configure a holdback group to be targeted by the winner.

C.

Select winning path three days after journey activation

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Question # 8

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.

Which steps should be configured within Automation Studio to accomplish this?

A.

Tracking Extract > Import Activity > SQL Activity

B.

Tracking Extract > Import Activity > Data Extension Extract

C.

Tracking Extract > File Transfer > Import Activity

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