AD0-E406 Exam Dumps - Adobe Target Business Practitioner Expert

Question # 4

Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?

Analytics is the recommended option, because it achieves one single source of data.

Target is the recommended option, since the reporting data is available within 4 minutes.

The recommended option depends on the specific reporting requirements.

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Question # 5

An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.

Which audience criteria should be recommended for this activity?

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''

Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

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Question # 6

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.

What is the minimum permission level required to completed this task?

Approver access

Observer access

No access is required

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Question # 7

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.

There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.

The conversion rate for the test experience is greater than that of the control.

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Question # 8

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.

Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

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Question # 9

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.

What is the best way to create an activity that will target only the affected zip codes?

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

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Question # 10

In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?

The audience requirement cannot be met using pre-built audiences in Adobe Target.

An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.

Visitor data collected before the Target Activity runs are required for audience targeting.

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